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I've written over 250 articles on the art of effective written persuasion.

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4 Simple Ways To Improve Your Copywriting Research Process (And Write Dramatically Stronger Copy)

Daniel Doan
by Daniel Doan
on April 12, 2021
It’s one of those days. You sit down to write some copy for your business. You’ve set your goals for outreach and the final product of your writing. The thing is, you have no idea how to get there. It happens. Even when you know how important copywriting is to your business, getting started can […]

5 Highly-Effective "Visual Copywriting" Techniques That'll Dramatically Improve Your Conversions

Daniel Doan
by Daniel Doan
on April 5, 2021
Have you ever struggled to make your copy stand out? You’ve tried your hardest, but no matter what you do, you get the same result. Your copy doesn’t resonate with your audience. It isn’t memorable. That problem is more common than you might think. If you copy and paste something you’ve done before — or […]

9 Strategies To Easily Improve Clarity In Your Copy (And Boost Your Conversions)

Daniel Doan
by Daniel Doan
on March 29, 2021
Your copy isn’t converting. You’ve written things up, posted them in different places, and now you’re playing the waiting game. Then you re-read what you wrote, or ask a friend to look over it, and you realize your words weren’t as clear as you thought.  You ask yourself: What happened? Why does it seem that […]

Advanced Copywriting: How To Make Readers Care About Your Solution To Their Problems

Daniel Doan
by Daniel Doan
on March 22, 2021
Your copy isn’t landing with your audience. It’s not getting any attention or interest, and you don’t know what you’re doing wrong. It’s frustrating. You might think it’s impossible now... But you can learn how to make people care with your copywriting. First, you need to understand why people buy things. The short answer: because […]

8 Surprisingly Effective Copywriting Strategies That Can Dramatically Improve Conversions And Sales

Daniel Doan
by Daniel Doan
on March 15, 2021
What’s “good” copywriting?  It draws your audience’s attention. It has compelling calls to action. It sells. As a business owner, you’re in charge of creating a powerful narrative for your product or service to convert your audience into buyers. Easier said than done. You see, conversions happen only when you convince your audience that they […]

Core Stages Of Market Sophistication: How To Write Buyer-Congruent Copy That Sells

Daniel Doan
by Daniel Doan
on March 9, 2021
Why would someone buy one brand of bananas over another? Reassurance.  How do you give your buyers that reassurance? You have to connect with your audience. A skeptic won’t buy a mysterious bag of bananas with an unknown origin. Instead, a skeptic will buy a trusted brand of bananas that’s won consumers’ hearts.  It’s common […]

Copywriting Hooks: How To Effectively Capture Attention To Improve Conversions And Boost Revenue

Daniel Doan
by Daniel Doan
on March 1, 2021
It’s a boring Sunday night. You decide to browse Netflix for the perfect movie. After an eternity and miles of scrolling, you find yourself with a choice between two award-winning titles. One preview shows a lush, green field set to tranquil music. The other shows a house on fire complemented with dramatic music.  Which one […]

Proven Ways To Persuade A Hyper-Skeptical Audience (And Boost Conversions)

Daniel Doan
by Daniel Doan
on February 22, 2021
In the age of information and endless Google searches, it’s sometimes scary to sell a product. Readers have more information at their fingertips than ever before. They can research you and your product with the click of a button. They might read a random article about your product or service and have some misconceptions about […]

7 Easy Ways To Make Your Copywriting Resonate Better With Your Ideal Customer (And Generate More Clicks, Conversions, & Revenue)

Daniel Doan
by Daniel Doan
on February 22, 2021
It’s hard to stand out. That’s especially true if your business is in a competitive and oversaturated market. Your best bet is to present yourself as fresh and original within your market. The problem is that it’s tempting to see what your competitors are doing. Sure, it’s helpful to keep an eye on them, but […]
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About Daniel Doan

Daniel Doan

Daniel is a proven neuro-response conversion copywriter with over 10 years of expertise writing high-converting copy for the largest B2B companies and digital brands in America.

He helps businesses increase their conversions and sales by bridging the gap between what they want to say and what their dream customers need to hear in order to turn into lifelong customers.

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