Case Studies & Success Stories

We’ve been creating growth systems and spearheading copywriting for many agencies, tech startups, and e-commerce companies.

Whether you're trying to get more leads, drive more sales, lower your advertising costs, or save time on marketing, consider us your ally.

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Industry — B2C Digital Agency, App Development

What We Delivered — Email Marketing, Copywriting, CRO, Growth Strategy

 
 
 

THE CHALLENGE

Rootstrap is an award-winning digital agency that has helped over 500 companies and public figures get ROI-driven results from app development and growth marketing. They specialize in creating world-class digital solutions for celebrities, creatives, and Fortune 500 companies. Clients include: Google, Salesforce, Spotify, Tony Robbins, Ogilvy-Mather and more.

They were having an issue with consistent lead generation, because their content and copy needed fine tuning. The audience wasn’t connecting with what was being put out. A lot of that stemmed from not having the right marketing automation systems in place. They also weren’t doing any email marketing, so they were missing out on nurturing leads and turning prospects into sales qualified leads.

 
 
 

THE SOLUTION

Since the issues were clearly engagement based, we found it helpful to create and optimize landing pages with CTAs that resonated with their target audience segments. We also created segmented drip emails to nurture leads, worked on improving website UX, and conducted list building funnel auditing, all of which help with engagement and conversions.

 
 
 

THE RESULTS

We’re very pleased with the results we’ve seen since the changes were implemented. There has been an increase in list size to over 12,000 subscribers, as well as increased engagement on email drips to 19% average open rate on the main perpetual drip. Onboarding drip sequence engagement hovers around 29% opens, with an average 2.5% CTR. Additionally, segmented lead magnet delivery open rates now average around 59%, with an average CTR of 16%.

There has also been a significant boost in lead generation landing page conversion rates, with opt-ins hovering between 25% to 50% depending on the campaign. We’re continuing the charge, continually producing top-quality targeted content and copy to keep Rootstrap’s marketing engine moving forward.

 
 
 

“Daniel Doan is an exceptional copywriter and digital marketer. I've worked with many marketers over the years and I can say with confidence that Daniel is top in his weight class when it comes to email marketing, funnel building, and growth hacking. I'm sure glad I found Daniel and continue to be impressed with his work.”

- Ben Lee, Co-Founder at Rootstrap

 
 
 
 
 
 
 
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Industry — D2C Health & Wellness App

What We Delivered — Email Marketing, SEO, Copywriting, CRO, Growth Strategy

 
 
 

THE CHALLENGE

GENERIS is a fast-growing tech startup with the goal of empowering humankind with a better understanding of genetics. They specialize in providing custom DNA-specific plans to guide users towards better health with detailed road-maps for food, supplements, and exercise.

They were looking to build out their website design, copy, and segmented email drips. As a brand new startup, elements which go front and center in digital marketing weren’t established yet, but they were making an app and knew that they needed help building out their marketing pipeline. They also realized they needed to build out their landing pages, set up nurturing funnels, and properly implement timely segmented emails to turn visitors into customers.

 
 
 

THE SOLUTION

They were missing some pretty integral pieces of the puzzle that would otherwise let down their new app launch. So, we got to work and created landing pages, segmented drip emails, and worked on website UX. We also contributed to list building, paid acquisition strategy, conversion optimization and funnel auditing.

 
 
 

THE RESULTS

We built out their marketing assets, with organization and paid acquisition in mind. The results of the changes were phenomenal. GENERIS is now equipped to make progress with segmented marketing drips, proper marketing infrastructure, and a streamlined acquisition campaign.

 
 
 

“Daniel is an absolute rockstar. He has been my right-hand man to guide me through website copywriting, conversion optimization, and segmented email automation with ActiveCampaign.

I couldn’t have asked for a better growth marketing partner. If you’re serious about taking your copy and conversions to the next level, Daniel is the guy to help you get there.”

- Lindsey Brassington, Founder at GENERIS

 
 
 
 
 
 
 

Industry — D2C Consumer Goods, Subscription Box

What We Delivered — Email Marketing, SEO, Copywriting, CRO, Growth Strategy

 
 
 

THE CHALLENGE

DHC Supply is the #1 smoking subscription box in the world, featuring an assortment of handcrafted glass and premium smoking essentials delivered to customers worldwide. Known for their partnerships with the largest celebrities in the world, including Tommy Chong, Waka Flocka, B-Real, and many others, they’ve become a beloved staple among both recreational and medicinal marijuana users.

Their issues stemmed from lead generation and engagement. Despite their best attempts at creating content, they were struggling to gain traction. In an attempt to increase conversion rates and engagement, they had developed a rather simple newsletter to inform interested parties about the latest merchandise and products available. But, this wasn’t good enough. They needed stronger onboarding and activation strategies, and we were there to help.

 
 
 

THE SOLUTION

Resolving Daily High Club’s issue clearly involved finding content that resonated with their core audience. So, we created appropriate intriguing segmented drip emails, and worked on website UX and list building. We also audited their sales funnels to check for any weak spots, grew their email list subscribers, and spearheaded social media growth using organic traction strategies.

On top of that, we created a myriad of nurturing funnels, including several chatbots, social media automation, incentivized referrals, product line extension launches, and cart recovery drips.

 
 
 

THE RESULTS

We successfully optimized key landing pages with over 260 A/B tests, increasing welcome mat conversion rate by 138% (from 10.32% to 23.83%) and exit-intent conversion rate by 292% (from 4.05% to 15.05%) over a nine-month period. This resulted in over 89,000 new email list subscribers. We also introduced scheduled targeted email marketing programs using segmented drips, resulting in 119% increase in average open rate and 126% increase in average click-through rate.

On the organic front, we guided internal marketing staff on an Instagram content strategy and sharing schedule that resulted in a 14% increase in monthly follower count growth of ~84,000 (from 247k to 331k). We also applied SEO tactics including meta tag optimization, link-building, and blog optimization, lifting website in SERP for several high-traffic key search terms, resulting in a 39% increase in organic traffic over 9 months (from 1.5M to 2.1M).

 
 
 

"Daniel takes copywriting and conversion optimization to the next level. To an obsessive level, really — taking into account every single element of each landing page. He updated us along the way with spreadsheets that were easy to follow as well, even if you’re not a seasoned marketing pro. It was awesome to look at the data and see our sales go up!"

- Harrison Baum, CEO at Daily High Club

 
 
 
 
 
 
 

Industry — B2C Digital Infoproduct & Consumer Goods

What We Delivered — Email Marketing, SEO, Copywriting, CRO, Growth Strategy

 
 
 

THE CHALLENGE

Loved & Blessed is one of the fastest growing empowerment subscription boxes in the world, delivering a diverse assortment of hope and positivity into the lives of women worldwide. Members get access to a monthly care package of encouragement as well as digital courses with techniques, strategies, and tools to guide women through life’s toughest situations.

The brand was having issues growing their list, as well as their conversions. They were using Facebook Ads, but did not engage in any list building, segmented email drips, nor landing pages. The issue was that their copy wasn’t optimized, and as a result, everything underperformed. Their ads, list growth, and newsletter readership had stagnated.

 
 
 

THE SOLUTION

Clearly, Loved+Blessed had the right idea, but their execution was lacking. Although they had the pieces, they didn’t know how to tweak them to meet specific audience needs. So, we created landing pages, tweaked their segmented drip emails, improved their website UX, audited their customer acquisition funnels, and grew their email list.

 
 
 

THE RESULTS

We ran and iterated on several hundred Facebook Ads variations, resulting in an average CAC of $36.24 with an average CLV of $106.54. We also optimized landing pages, increasing welcome mat conversion rate by 192% (from 9.49% to 14.69%) and exit-intent conversion rate by 284% (from 5.06% to 8.98%), resulting in 6,506 new email subscribers.

Loved+Blessed saw major improvements in both their list and engagement. We drafted over 50 emails, resulting in onboarding email open rates averaging at 37.6%, while their clickthrough rates jumped to 11.6%. Their copy is now optimized to carefully hone in on their target audience, increasing engagement, conversion rates, and sales. Moving forward, the brand should have no issues maintaining, and even improving on, their newfound growth.

 
 
 

“When I was first referred to Daniel I was actually a little bit nervous because I wasn’t sure if he was going to be able to communicate our brand message to our customers. But, from the first conversation that I had with him, I realized exactly why he was the right guy for the job.

He was truly able to ask insightful questions that really helped him gain an understanding of who our target demographic is, and he was able to write really beautiful copy that really not only expressed the brand image but also expressed my personal voice in all of our copy, advertising, and everything. I would absolutely recommend working with Daniel.”

- Jamila Jackson, Founder at loved+blessed

 
 
 
 
 
 
 

Industry — B2B Digital Agency & Growth Marketing

What We Delivered — Email Marketing, Copywriting, CRO, Growth Strategy

 
 
 

THE CHALLENGE

BAMF is the #1 largest growth marketing agency in Silicon Beach, California. Boasting over 169,000 followers on Facebook and a star-studded client list, they specialize in helping startups grow with full-funnel digital marketing. Known for their growth marketing finesse, startup founders have come to associate them with being one of the best in the industry. Clients include: Pininfarina, Tenzo Tea, Recharge, Mindvalley, and more.

While they were amazing with their systems, processes, and automation, they needed stronger copy. It was affecting everything from their Facebook Ads, to their cold outbound B2B lead generation. As a full service growth marketing agency, they had many clients who wanted exceptional copy, the kind that can convert and keep the conversation flowing and increase engagement.

 
 
 

THE SOLUTION

We came in and worked on their copywriting for cold outbound, which in turn sets the stage and expectations for all other future interactions with the clients. We then revamped their PR campaigns for numerous clients, and helped increase their reply rates. We even assisted in getting more of the clients featured on podcasts and top publications.

 
 
 

THE RESULTS

There was a significant improvement on conversion rates on all cold email campaigns, which directly resolved their B2B lead generation issues. We helped take their copywriting from good to great. BAMF Media’s clients can now expect exceptional copy that converts and engages audiences across the board.

 
 
 

"Over the years I’ve worked with too many copywriters to count. But none have come close to the level of Daniel. Whether it’s long-form Facebook ad copy, viral LinkedIn posts, or B2B email nurture sequences, Daniel’s copywriting style has a seriously impressive range, from insanely funny and entertaining to super polished and professional.

His work speaks for itself. If you’re looking for a world-class copywriter and just a complete digital marketing beast, then look no further. Daniel, he’s one of the best in the industry."

- Houston Golden, CEO at BAMF Media

 
 
 
 
 

 
 

Want to be our next success story?

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