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I've written over 250 articles on the art of effective written persuasion.

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Advanced Copywriting: How To Make Readers Care About Your Solution To Their Problems

Daniel Doan
by Daniel Doan
on March 22, 2021
Your copy isn’t landing with your audience. It’s not getting any attention or interest, and you don’t know what you’re doing wrong. It’s frustrating. You might think it’s impossible now... But you can learn how to make people care with your copywriting. First, you need to understand why people buy things. The short answer: because […]

8 Surprisingly Effective Copywriting Strategies That Can Dramatically Improve Conversions And Sales

Daniel Doan
by Daniel Doan
on March 15, 2021
What’s “good” copywriting?  It draws your audience’s attention. It has compelling calls to action. It sells. As a business owner, you’re in charge of creating a powerful narrative for your product or service to convert your audience into buyers. Easier said than done. You see, conversions happen only when you convince your audience that they […]

Core Stages Of Market Sophistication: How To Write Buyer-Congruent Copy That Sells

Daniel Doan
by Daniel Doan
on March 9, 2021
Why would someone buy one brand of bananas over another? Reassurance.  How do you give your buyers that reassurance? You have to connect with your audience. A skeptic won’t buy a mysterious bag of bananas with an unknown origin. Instead, a skeptic will buy a trusted brand of bananas that’s won consumers’ hearts.  It’s common […]

Copywriting Hooks: How To Effectively Capture Attention To Improve Conversions And Boost Revenue

Daniel Doan
by Daniel Doan
on March 1, 2021
It’s a boring Sunday night. You decide to browse Netflix for the perfect movie. After an eternity and miles of scrolling, you find yourself with a choice between two award-winning titles. One preview shows a lush, green field set to tranquil music. The other shows a house on fire complemented with dramatic music.  Which one […]

Proven Ways To Persuade A Hyper-Skeptical Audience (And Boost Conversions)

Daniel Doan
by Daniel Doan
on February 22, 2021
In the age of information and endless Google searches, it’s sometimes scary to sell a product. Readers have more information at their fingertips than ever before. They can research you and your product with the click of a button. They might read a random article about your product or service and have some misconceptions about […]

7 Easy Ways To Make Your Copywriting Resonate Better With Your Ideal Customer (And Generate More Clicks, Conversions, & Revenue)

Daniel Doan
by Daniel Doan
on February 22, 2021
It’s hard to stand out. That’s especially true if your business is in a competitive and oversaturated market. Your best bet is to present yourself as fresh and original within your market. The problem is that it’s tempting to see what your competitors are doing. Sure, it’s helpful to keep an eye on them, but […]

10 B2B Copywriting Mistakes That Kill Conversions (And How To Fix Them)

Daniel Doan
by Daniel Doan
on February 8, 2021
You know, if you want your business to thrive, having top-notch B2B marketing is like having the perfect bunch of bananas to fuel your success.  Here’s the thing though – if you don't step up your game, you'll miss out on all the incredible perks this fruitful strategy can bring, like: Long-lasting, steady profits from […]

The 4 Key Emotions To Highlight In Your Copywriting If You Want To Boost Sales

Daniel Doan
by Daniel Doan
on August 18, 2020
Emotions are inextricably tied to our survival and wellbeing. When something threatens our safety, we experience fear. When our lives depend on something, we desire it. When we desperately want something and do not get it, we may get angry and triggered. Emotions also play a crucial role in our decision-making process. As a copywriter, […]

7 Copywriting Secrets Experts Use To Boost On-Page Conversions

Daniel Doan
by Daniel Doan
on August 18, 2020
You got to where you are today because of the power of words. Sure, you might know the latest and greatest SEO tricks and Facebook marketing growth hacks, but none of that amounts to much if you can't use your words to sell to people. With them, you can make your audience the heroes of […]
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About Daniel Doan

Daniel Doan

Daniel is a proven neuro-response conversion copywriter with over 10 years of expertise writing high-converting copy for the largest B2B companies and digital brands in America.

He helps businesses increase their conversions and sales by bridging the gap between what they want to say and what their dream customers need to hear in order to turn into lifelong customers.

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