If you had to compare two pieces of copy, side by side…
Would you be able to tell the difference between “decent” copywriting and “masterful” copy?
Or would you second guess your choice?
Don’t worry—it can be challenging, for sure. But there's one simple way to tell the difference between the two…
Just think about it this way:
Have you ever read an ad and gone, “Yeah, I’m definitely reading an ad”?
You know...
The kind where you read the first few lines and just get that vibe and feeling that you’re being sold to?
Well, most ads are like that. They all use ordinary secrets, standard rules of writing—the basics and fundamentals.
They're boring.
And to be clear, there’s nothing wrong with that.
You wouldn’t bash a perfect good, classic banana split, right?
If you're a big fan of bananas like me, of course not.
You’d happily eat it because it’s delicious. It does the job.
But see, that’s where a copywriting master’s ad differs, because, well...
It doesn’t feel like a sales message at all.
It just feels like you’re reading something written by a friend or a trusted colleague. Someone you know at least decently well.
And this person knows about you (your problem) and something that you would absolutely love (the solution).
So when they bring it up, you feel… more than seen. You feel understood and, frankly, a little inspired.
Instead of raising an eyebrow, challenging the narrative, and coming up with objections to the offer, you’re ready to fork over your money.
You can’t wait to start using this product that promises to revolutionize an area of your life that you’ve battled with for far too long.
That’s the difference.
In any other offer, you know you’re being sold to, so your guard goes up.
When a master of persuasion writes… you throw caution to the wind and buy.
Now, they’re few and far between—but they exist.
And a master of persuasion is the kind of person...
...that the The BananaDNA™ Advanced Copywriting System will help you become.
🤑 Find out the secret subliminal patterns that drive sales (you'll get to discover and eventually master how to apply these patterns and formulas to make people buy in today's modern landscape.)
🤑 Soak up the one "truth" about banana sales copy that, once understood, will open your eyes to a whole new way of selling online, offline, and in-person (WARNING: you won't be the same after reading this.)
🤑 Discover the #1 most effective way to deliver consistently strong sales messaging at the right time on your sales pages to have people literally begging and pleading to buy from you (seriously!)
🤑 Learn how to avoid mistakes that make your writing terrible without you realizing it. People pass judgment on you based on this one "banana boo-boo" in your sales copy... (Good News: you have 100% complete control over it!)
🤑 Find out how to create a "sphere of desire" for your prospects and customers by using simple "banana building blocks of copy" (and write sales copy 10X faster than most people on the planet.)
🤑 Get my single biggest shortcut for writing amazing frontend ads that makes your audience say “Wow! He really gets me. He knows exactly where I’m coming from!” (This secret gets them to buy from you over, and over, and over again!)
🤑 Uncover the best way to effortlessly write email sequences people actually open and reply to (as in, click on your links and buy your stuff... even if what you're selling is complete BS - just kidding about the last part!)
🤑 Secure your front row seat as I pull back the curtain on how to write a great sales page. I'll show you the proven 11-step sales message formula I use to convince my customers to BUY NOW! (This "slippery banana slide" gets them to convert!)
🤑 Copy the simple tweaks can skyrocket your profits on any website, funnel, ad, or email! (If you miss this step, you could potentially lose thousands, hundreds of thousands, or even millions in profits over the lifetime of your business or career!)
🤑 Master how to tap into your customers' hidden desires (those they might not even realize or admit to themselves) into sales "banana fuel" with a powerful copywriting formula that took me almost a decade to figure out.
Join a program specifically engineered to double your copywriting skills, with clear action plans and templates that break down the exact steps for you.
Get an invitation to my private Facebook group with supportive peers so that you're never alone in your journey to double your conversion copywriting skills.
Gain front-of-the-line access to paid 1-on-1 support with me (Daniel) to learn the latest skills and keep you up-to-date with the best conversion copywriting techniques.
As a direct-response copywriter and conversion optimization specialist...
I have over 10 years of expertise writing high-converting controls for some of the largest brands in America.
I've written copy for hundreds of companies including Dan Kennedy, Stanford University, Hewlett-Packard, Volcom, Intel, TikTok, and hundreds of small businesses.
I've also been invited to speak at numerous conferences, including AdWorld 2022, Google, and TEDx.
I don't say all of this to brag, but to prove to you that I know my stuff when it comes to writing good copy.
And now, I’m teaching ALL of my psychological and emotionally-driven copywriting strategies in the BananaDNA™ Copywriting School training program.
My goal for you? To help you double your copywriting skills as fast as humanly possible.
"His feedback improved retention rates and lifted conversions on key landing pages. If you're looking for help with copywriting or conversion optimization, I would highly recommend working with Daniel."
"Not only does Daniel write persuasive and captivating copy, but he actually knows how to get his copy to convert. Don’t just hire Daniel for new copy, hire him to make pages and funnels you already have better."
"Daniel’s unique written style on social media is clever, satirical and informative – it's able to effortlessly hook his audience and drives engagement."
"Over the years I’ve worked with too many copywriters to count. But none have come close to Daniel. Whether it’s landing pages, long-form Facebook ad copy, or email nurture sequences, Daniel’s copywriting style has a seriously impressive range, from insanely funny and entertaining to super polished and professional.”
“His copy isn’t just persuasive, it converts like crazy. With his magical storytelling techniques and ability to tweak conversion elements to perfection, he makes the difficult art of copywriting look easy. Whether you’re looking to improve existing copy for your marketing funnels, or get brand new landing pages or ads that convert, Daniel won't let you down."
"I’ve been working with him for a while, and just love his attitude, skillset, and work ethic. His copy is unbelievably good. It’s high-converting, compelling, and super persuasive. If you’re struggling to find a copywriter who truly delivers high-quality copy, I strongly recommend reaching out to Daniel."
You’re an action-taker who wants to absorb the copywriting knowledge and use it to get ahead.
You’re currently struggling to write good copy. Which means you need to learn how to write objectively good copy as soon as possible.
You’re not afraid to step outside of your comfort zone and learn (and practice) new lessons in order to grow and double your copywriting skills.
You’re a little knowledgeable about writing, but not enough to feel confident in your copy yet. You want the ability to write consistently strong copy.
You don’t want to learn copywriting, and you're just here because you're just stalking my page. You're already really good at copy and don't feel like you need to improve (or you're at a level where you feel like it's impossible to double your skills). You make excuses instead of taking responsibility. Every time you fail, it’s because of anything other than you. You’re a complete beginner who knows nothing about writing in general. Which means even if you doubled your skills, you’d still be behind.
It's time to put an end to guessing games. Get the results you want without all the experiments.
Discover how to boost conversions by understanding the psychology behind copy Master the most essential psychological triggers that will continue to work until the dawn of time Determine the reasons people choose NOT to buy something, even if it’s high-value and helpful
How to study copywriting "in the wild" and use it to fuel new creative ideas for hooks Discover the fastest way to double your copywriting skills yet again in the next 12 months How to effectively use your newly doubled copywriting skills to reach the next level of your evolution🤑 Never struggle to write sales pages or emails ever again.
This framework is a comprehensive look at the key elements needed for conversion, so you can double-check your cold and warm emails, sales pages, and landers without breaking a sweat.
▸ Uncover the secrets behind high-converting email and landing pages.
▸ Learn how to tap into human emotion and use it in your sales pages and emails to convert—ethically.
🤑 Never take too long to write a sales page again.
This framework is an all-in-one shortcut to high-converting sales pages which helps to shorten the amount of time you spend crafting a top-notch page so you can impress your customers without spending too much time on the page.
▸ Discover the secrets behind high-converting sales pages.
▸ Find out how to quickly create high-converting sales pages without breaking a sweat.
🤑 Never struggle to craft, organize, or edit your sales pages again.
This framework is an insightful look at hard-earned lessons which helps to fast-track your writing so you can start converting faster without making all the same mistakes most people make along the way.
▸ Unravel the secrets behind high-converting sales pages and fast-track your writing so you can start converting faster.
▸ Get the inside scoop on how to properly frame an offer and underscore the benefits in a way that gets the right people to notice.
🤑 Never struggle to craft a long sales page again.
This framework is an easy-to-use, guided template which helps you build beautiful sales pages quicker so you can fast-track all things design, layout, flow, and value prompts.
▸ Get the high-converting secrets behind every long sales page and start creating them at record-pace.
▸ Learn how to inject relevant detail and weave it into a compelling, high-converting page that makes your target audience feel understood.
🤑 Never struggle to put together a short, compelling sales page again.
This framework is an all-in-one guided template which helps you understand what to add to your sales pages so you can always cover essential information.
▸ Uncover the secrets behind every high-converting, short sales page.
▸ Find out how to craft a short sales page that covers essential information and actually converts.
🤑 Never write poor-converting ads again.
This framework tells you exactly how to craft a high-converting ad which helps you save time, so you can focus on other more important things.
▸ Get the inside scoop behind every high-converting ad and never struggle to craft a compelling, benefit-packed ad ever again.
▸ Discover how to quickly craft a top-notch ad and start converting like hotcakes.
🤑 Never struggle to write relevant, value-packed warm emails ever again.
With this framework, you can nail your copy every time, so you don't have to second-guess your messaging.
▸ Pull back the curtain on warm emails that actually convert higher.
▸ Learn how to entice a warm audience and yet, never some off overly salesy.
🤑 Never struggle to write relevant, beneficial, compelling cold emails again.
This framework is a shortcut for all things cold email, which includes value, benefits, and sales arguments, so you never skip a beat.
▸ Uncover the secrets behind cold emails that actually get read.
▸ Find out how to elevate your messaging and captivate a cold audience with your emails.
🤑 Never write low-ranking SEO articles again.
This framework is a surefire way to ensure your articles are high-quality, which helps you rank better so you’re not just wasting time posting content for nothing.
▸ Get the inside scoop behind high-ranking SEO articles.
▸ Discover how to rank higher on search results and provide value to your readers.
🤑 Never second guess what questions to ask customers ever again.
This framework is an easy way to organize, get, and use customer feedback, which can help you better align your brand with your customers’ needs, so you can improve revenue.
▸ Pull back the curtain on customer interviews that provide crucial business feedback.
▸ Learn how to collect and use customer feedback in a way that benefits your business.
🤑 Never struggle to position your offer or boost your conversions again.
This framework is a streamlined tool which guides you so you always know how to properly position your offer, so you can always convert.
▸ Uncover the secrets behind proper strategic positioning and present your offer in the best light every time.
▸ Find out how to position your offer in the best light and convert.
🤑 Never struggle to confidently pitch your offer during sales calls.
This framework is an easy-to-use guide which helps streamline your sales calls, so you can confidently pitch your offer every time with as little resistance and objections as possible.
▸ Get the inside scoop behind successful sales call frameworks that help you close more deals.
▸ Discover how to troubleshoot your sales calls and confidently pitch your offer every time.
🤑 Never struggle to come up with hooks ever again.
This framework is a simple shortcut which helps to ensure your hooks always hit the mark, so you captivate your target audience.
▸ Pull back the curtain on counterintuitive hooks so you can always captivate your target audience.
▸ Learn how to use unexpected information to captivate your target audience and get them to convert.
🤑 Never struggle to write a VSL that makes people stop, listen, and convert.
The Video Sales Letter Script Mastery Framework is a comprehensive tool which enables you to quickly put together a VSL, so you can stop wasting too much time on them.
▸ Uncover the secrets behind video sales letter scripts that convert.
▸ Learn how to write compelling VSLs and start converting sooner than later.
🤑 Never struggle to craft headlines and subheads that your target audience simply can’t ignore.
This framework is an effective tool which enables you to quickly craft compelling points, so you have no trouble captivating your target audience.
▸ Get the inside scoop behind why headlines and subheads are so crucial to your conversions.
▸ Discover how to quickly craft effective headlines and subheads and captivate your target audience.
🤑 Never struggle to plan, collect, and organize customer reviews again.
This framework is an all-in-one tool which helps you better plan, collect, and organize reviews, so you can quickly get a pulse on how your business is being portrayed.
▸ Discover the secrets behind successful review mining and how to use that newfound information to elevate your conversion rate.
▸ Learn how to approach customers for reviews and use gathered information to boost conversions.
🤑 Never struggle to create or present your B2B offer again.
This framework is a helpful tool which guides you through the offer creation and presentation process so you can feel confident in your pitch.
▸ Uncover the secrets behind why offer creation and packaging is so integral to your sales.
▸ Learn how to master offer creation and presentation so you can convert higher.
🤑 Never struggle to come up with a powerful and persuasive core sales argument that make your audience stop and pay attention to your sales argument.
This framework is a shortcut which enables you to properly frame a sales argument so you can capture more leads.
▸ Uncover the secrets behind some of the most successful leads and hooks.
▸ Learn how to properly frame a sales argument and capture more leads.
🤑 Never waste time or make glaring copywriting mistakes while crafting your long-form sales letters ever again.
This framework is a helpful tool which enabled you to craft a compelling sales letter so you never have to second guess what foes where ever again.
▸ Get the inside scoop behind long-form sales letters that actually convert.
▸ Learn how to put together a long-form sales letter and convert higher.
🤑 Never struggle to craft, organize, edit, or launch a high-converting long-form sales letter again.
This framework is a comprehensive tool which guides your sales letter so you always know what to say and why.
▸ Get the inside scoop behind why long-form sales letters are so effective at capturing the attention of the right readers.
▸ Discover how to craft a long-form sales letter and use it to boost conversions.
🤑 Never struggle to properly frame and present your offer in a way that’s clear, persuasive, and high-converting.
This framework is a surefire way to ensure your offer is presented in the best possible light, which helps boost persuasion so you can convert higher.
▸ Uncover the secrets behind why proper framing can elevate your offer to new heights.
▸ Learn how to properly frame your offer and convert higher.
🤑 Never struggle to come up with positioning hooks that make people stop, read, and convert.
This framework is a helpful guide to ensure your first line is always captivating, which ensures people continue to read so you have a higher chance of converting.
▸ Unravel the mystery behind what makes a hook captivating enough to stay and keep reading.
▸ Learn how to write intriguing, relatable hooks and draw the attention of the right people.
🤑 Never write a bland bulleted list without benefits front and center ever again.
This framework is a cheat sheet which helps you craft compelling, benefit-packed bulleted lists so your offer’s value is always loud and clear.
▸ Get the inside scoop behind why benefit bullets are so compelling to your audience.
▸ Discover how to craft irresistible benefit bullets that make readers feel understood and learn how to write them in a matter of minutes.
🤑 Never guess your way through a buyer’s journey map ever again.
This framework is a tool which helps you map out every stage your customers go through prior to conversion, so you always know what they need to hear when they need it most.
▸ Discover the secrets behind every smooth customer journey and how, when done correctly, it can lead to more conversions.
▸ Find out how to evaluate every stage of the buyer’s journey and how to use that knowledge to ensure they have a smooth experience.
🤑 Never approach copywriting research in a vague, superficial way ever again.
This framework is a tool which helps you better understand what makes good copywriting so good, so you never publish or use poor-converting copy ever again.
▸ Uncover the secrets behind strong copywriting research and how beneficial it actually is for your conversions.
▸ Find out how to efficiently research your topic and use your findings to weave together copy that yields results.
🤑 Never fail to add urgency to your copywriting in a believable, trustworthy way ever again.
This framework is a useful tool which helps you inject urgency into your copy, so you always have an indisputable answer whenever a lead contemplates waiting.
▸ Uncover the secrets behind powerful, urgent copywriting that gets you more conversions.
▸ Learn how to keep customers from dismissing your offer and missing out.
🤑 Never wonder how to inject more proof and storytelling elements into your video sales letter ever again.
This framework is a handy guide which explains how to weave in crucial elements into your copy, so you never skip over valuable information your readers need to convert.
▸ Discover the secrets behind good storytelling and how it impacts sales.
▸ Learn how to inject valuable information and storytelling into your copy.
BATTLE-TESTED - The information you’ll gain has been tested, proven, and refined for over 10 years, and has worked for dozens of the largest companies in America. STEP-BY-STEP - No overwhelm guaranteed. The training program is broken down into digestible chunks that will help you quickly process and learn my codified process. You’ll have the confidence and skill to write world-class copy in no time. EASY TO IMPLEMENT - Whether you’re a beginner or an experienced marketer, you’ll find that the lessons you’ll receive are highly actionable strategies you can do right away, no special tools or skills required. ABSOLUTELY BANANAS - You’re about to discover the secret of my copywriting career success — the strategies and lesser-known tactics of persuasive writing that, in the past, were reserved for only my clients.
Well, books are definitely helpful, but that’s assuming you get the right book, focus on the right information. Can you confidently skip the fluffy or useless parts and find the gems?
Yes, this is the most comprehensive modern copywriting training program on the market. No other training program on the market contains the information inside.
If you put in the work and follow my process, you can genuinely double your skills in 3 months or less. Proven systems, processes, and frameworks for everything.
Just go at your own pace. There are tons of proven plug and play frameworks and templates, so you’ll never waste time listening to hours of lectures or slogging through books.
Yes. Students can land a lucrative remote job, marketers can boost conversions at work with it, and business owners can easily make their money back after the training.
Daniel is a veteran direct-response copywriter and strategist. He’s been in the game for well over a decade, with experience training dozens of conversions copywriters.
Trying to learn copywriting on your own, but struggling to find specific and relevant lessons that'll actually help you move the needle.
Spinning your tires, trying your very best to put the right words together day in and day out. Unfortunately, you don't see much improvement.
Wondering what you can do to get ahead on your road to becoming a better copywriter, yet, only ever wasting more time trying things that don’t pan out.
Knowing all the copywriting strategies you need to write powerful copy that sells and produces strong business results without all the guesswork. Crafting truly high-converting copy that drives businesses and sales forward. The kind of copy that puts you (or your business) on the map. Understanding exactly what you need to do to write sales pages, email nurture sequences, and ad copy every single time without fail.
Absolutely—as long as you actually use the modules and apply the lessons. Like anything else worthwhile, this training program requires effort on your part to study the materials and implement what you've learned. If you meet me halfway and make the time to prioritize your learning for the next 3 months, I promise you’ll walk away feeling twice as confident in your copywriting skills. Plus, you have nothing to lose, as you're fully protected by my 100% money-back guarantee.
If you're accepted, you get immediate access to the entire system so you can break up the material into digestible sections. Each module contains all the materials as well as action items you need to follow. Also included is membership in the BananaDNA community, where people like you gather to ask questions, encourage each other, and get feedback. I regularly contribute, too.
Plus, you get access to every single resource that I personally use to write high-converting copy. And so much more…
The great thing about this program is that this is all done at your own pace. Once you're enrolled, you not only get instant access—you get permanent access. Flip through module content, re-read lessons, or pull up relevant information whenever you need it in the moment. This training program is all about taking you to the next level in your copywriting journey.
Forever. There are no catches. You'll get access to everything inside for all eternity.
The weekly blog content we put out is unstructured and random. In order for you to truly grow, you need to follow a proven framework in the correct order, which is why the BananaDNA™ Advanced Copywriting System could be the best investment you have ever made to grow as a marketer.
Simply click HERE to get started.
Unlike many copywriting programs that might promise the world but can't deliver, I genuinely want you to double your copywriting skills.
If you're not 100% satisfied with your experience after getting access to materials and giving the training program a fair shot, let me know and I'll give you a full refund.
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