If you had to compare two pieces of copy, side by side…
Would you be able to tell the difference between “decent” copywriting and “masterful” copy?
Or would you second guess your choice?
Don’t worry—it can be challenging, for sure. But there's one simple way to tell the difference between the two…
Just think about it this way:
Have you ever read an ad and gone, “Yeah, I’m definitely reading an ad”?
You know...
The kind where you read the first few lines and just get that vibe and feeling that you’re being sold to?
Well, most ads are like that. They all use ordinary secrets, standard rules of writing—the basics and fundamentals.
They're boring.
And to be clear, there’s nothing wrong with that.
You wouldn’t bash a perfect good, classic banana split, right?
If you're a big fan of bananas like me, of course not.
You’d happily eat it because it’s delicious. It does the job.
But see, that’s where a copywriting master’s ad differs, because, well...
It doesn’t feel like a sales message at all.
It just feels like you’re reading something written by a friend or a trusted colleague. Someone you know at least decently well.
And this person knows about you (your problem) and something that you would absolutely love (the solution).
So when they bring it up, you feel… more than seen. You feel understood and, frankly, a little inspired.
Instead of raising an eyebrow, challenging the narrative, and coming up with objections to the offer, you’re ready to fork over your money.
You can’t wait to start using this product that promises to revolutionize an area of your life that you’ve battled with for far too long.
That’s the difference.
In any other offer, you know you’re being sold to, so your guard goes up.
When a master of persuasion writes… you throw caution to the wind and buy.
Now, they’re few and far between—but they exist.
And a master of persuasion is the kind of person...
...that the BananaDNA™ Copywriting School will help you become.
🤑 Find out the secret subliminal patterns that drive sales (you'll get to discover and eventually master how to apply these patterns and formulas to make people buy in today's modern landscape.)
🤑 Soak up the one "truth" about banana sales copy that, once understood, will open your eyes to a whole new way of selling online, offline, and in-person (WARNING: you won't be the same after reading this.)
🤑 Discover the #1 most effective way to deliver consistently strong sales messaging at the right time on your sales pages to have people literally begging and pleading to buy from you (seriously!)
🤑 Learn how to avoid mistakes that make your writing terrible without you realizing it. People pass judgment on you based on this one "banana boo-boo" in your sales copy... (Good News: you have 100% complete control over it!)
🤑 Find out how to create a "sphere of desire" for your prospects and customers by using simple "banana building blocks of copy" (and write sales copy 10X faster than most people on the planet.)
🤑 Get my single biggest shortcut for writing amazing frontend ads that makes your audience say “Wow! He really gets me. He knows exactly where I’m coming from!” (This secret gets them to buy from you over, and over, and over again!)
🤑 Uncover the best way to effortlessly write email sequences people actually open and reply to (as in, click on your links and buy your stuff... even if what you're selling is complete BS - just kidding about the last part!)
🤑 Secure your front row seat as I pull back the curtain on how to write a great sales page. I'll show you the proven 11-step sales message formula I use to convince my customers to BUY NOW! (This "slippery banana slide" gets them to convert!)
🤑 Copy the simple tweaks can skyrocket your profits on any website, funnel, ad, or email! (If you miss this step, you could potentially lose thousands, hundreds of thousands, or even millions in profits over the lifetime of your business or career!)
🤑 Master how to tap into your customers' hidden desires (those they might not even realize or admit to themselves) into sales "banana fuel" with a powerful copywriting formula that took me almost a decade to figure out.
Step-by-step expert instruction program specifically engineered to double your copywriting skills. Clear action plans and templates that break down the exact steps for you.
Facebook group with supportive peers so that you're never alone in your journey to double your copywriting skills. Fear not, young banana writing warrior.
Get 1-on-1 support with me (Daniel), as well as exclusive workshops to learn the latest skills and keep you up-to-date with the best conversion copywriting techniques.
As a direct-response copywriter and conversion optimization specialist...
I have over 10 years of expertise writing high-converting controls for some of the largest brands in America.
I've written copy for hundreds of companies including Dan Kennedy, Stanford University, Hewlett-Packard, Volcom, Intel, TikTok, and hundreds of small businesses.
I've also been invited to speak at numerous conferences, including AdWorld 2022, Google, and TEDx.
I don't say all of this to brag, but to prove to you that I know my stuff when it comes to writing good copy.
And now, I’m teaching ALL of my psychological and emotionally-driven copywriting strategies in the BananaDNA™ Copywriting School training program.
My goal for you? To help you double your copywriting skills as fast as humanly possible.
"His feedback improved retention rates and lifted conversions on key landing pages. If you're looking for help with copywriting or conversion optimization, I would highly recommend working with Daniel."
"Not only does Daniel write persuasive and captivating copy, but he actually knows how to get his copy to convert. Don’t just hire Daniel for new copy, hire him to make pages and funnels you already have better."
"Daniel’s unique written style on social media is clever, satirical and informative – it's able to effortlessly hook his audience and drives engagement."
"Over the years I’ve worked with too many copywriters to count. But none have come close to Daniel. Whether it’s landing pages, long-form Facebook ad copy, or email nurture sequences, Daniel’s copywriting style has a seriously impressive range, from insanely funny and entertaining to super polished and professional.”
“His copy isn’t just persuasive, it converts like crazy. With his magical storytelling techniques and ability to tweak conversion elements to perfection, he makes the difficult art of copywriting look easy. Whether you’re looking to improve existing copy for your marketing funnels, or get brand new landing pages or ads that convert, Daniel won't let you down."
"I’ve been working with him for a while, and just love his attitude, skillset, and work ethic. His copy is unbelievably good. It’s high-converting, compelling, and super persuasive. If you’re struggling to find a copywriter who truly delivers high-quality copy, I strongly recommend reaching out to Daniel."
You’re an action-taker who wants to absorb the copywriting knowledge and use it to get ahead.
You’re currently struggling to write good copy. Which means you need to learn how to write objectively good copy as soon as possible.
You’re not afraid to step outside of your comfort zone and learn (and practice) new lessons in order to grow and double your copywriting skills.
You’re a little knowledgeable about writing, but not enough to feel confident in your copy yet. You want the ability to write consistently strong copy.
You don’t want to learn copywriting, and you're just here because you're just stalking my page. You're already really good at copy and don't feel like you need to improve (or you're at a level where you feel like it's impossible to double your skills). You make excuses instead of taking responsibility. Every time you fail, it’s because of anything other than you. You’re a complete beginner who knows nothing about writing in general. Which means even if you doubled your skills, you’d still be behind.
It's time to put an end to guessing games. Get the results you want without all the experiments.
Discover how to boost conversions by understanding the psychology behind copy Master the most essential psychological triggers that will continue to work until the dawn of time Determine the reasons people choose NOT to buy something, even if it’s high-value and helpful
How to study copywriting "in the wild" and use it to fuel new creative ideas for hooks Discover the fastest way to double your copywriting skills yet again in the next 12 months How to effectively use your newly doubled copywriting skills to reach the next level of your evolution BATTLE-TESTED - The information you’ll gain has been tested, proven, and refined for over 10 years, and has worked for dozens of the largest companies in America. STEP-BY-STEP - No overwhelm guaranteed. The training program is broken down into digestible chunks that will help you quickly process and learn my codified process. You’ll have the confidence and skill to write world-class copy in no time. EASY TO IMPLEMENT - Whether you’re a beginner or an experienced marketer, you’ll find that the lessons you’ll receive are highly actionable strategies you can do right away, no special tools or skills required. ABSOLUTELY BANANAS - You’re about to discover the secret of my copywriting career success — the strategies and lesser-known tactics of persuasive writing that, in the past, were reserved for only my clients.
Well, books are definitely helpful, but that’s assuming you get the right book, focus on the right information. Can you confidently skip the fluffy or useless parts and find the gems?
Yes, this is the most comprehensive modern copywriting training program on the market. No other training program on the market contains the information inside.
Definitely. I'll only accept you into the training program if I think I can genuinely double your skills in 3 months or less. Otherwise, I'll give you a complete and full refund.
Just go at your own pace. There are tons of proven plug and play frameworks and templates, so you’ll never waste time listening to hours of lectures or slogging through books.
Yes. Students can land a lucrative remote job, marketers can boost conversions at work with it, and business owners can easily make their money back after the training.
Daniel is a veteran direct-response copywriter and strategist. He’s been in the game for well over a decade, with experience training dozens of conversions copywriters.
Trying to learn copywriting on your own, but struggling to find specific and relevant lessons that'll actually help you move the needle.
Spinning your tires, trying your very best to put the right words together day in and day out. Unfortunately, you don't see much improvement.
Wondering what you can do to get ahead on your road to becoming a better copywriter, yet, only ever wasting more time trying things that don’t pan out.
Knowing all the copywriting strategies you need to write powerful copy that sells and produces strong business results without all the guesswork. Crafting truly high-converting copy that drives businesses and sales forward. The kind of copy that puts you (or your business) on the map. Understanding exactly what you need to do to write sales pages, email nurture sequences, and ad copy every single time without fail.
Click the call-to-action button below and fill out the short form.
If you might be a good fit, I'll reach out with a few more questions.
If you're a good fit, I'll enroll you into the program and get you started!
Absolutely—as long as you actually use the modules and apply the lessons. Like anything else worthwhile, this training program requires effort on your part to study the materials and implement what you've learned. If you meet me halfway and make the time to prioritize your learning for the next 3 months, I promise you’ll walk away feeling twice as confident in your copywriting skills. Plus, you have nothing to lose, as you're fully protected by my 100% money-back guarantee.
Yes, assuming you’re 1) not a complete beginner, and 2) not clueless about writing in general. As long as you know your way around the written word, this advanced training program can easily double your skills, guaranteed.
You really just need to read the modules and practice. Things like the Facebook group are optional but highly encouraged. When combined, everything is designed to help you double your copywriting skills in 3 months.
The great thing about BananaDNA™ Advanced Copywriting School is that this is all done at your own pace. Once you sign up, you not only get instant access—you get permanent access. Flip through module content, re-read lessons, or pull up relevant information whenever you need it in the moment. This training program is all about taking you to the next level in your copywriting journey.
I’ll be around to answer questions in the Facebook group and offer extra advice and insight on anything that might help you out. If you're ever confused, just ask!
Apply now to see if you qualify to join. Simply click HERE and fill out a few questions and I'll get in touch. It's that easy!
Unlike many copywriting programs that might promise the world but can't deliver, I genuinely want you to double your copywriting skills.
If you're not 100% satisfied with your experience after enrolling and don't genuinely double your copywriting skills after 3 months, let me know and I'll give you a full refund. No questions asked.
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