Hi, I'm Daniel Doan.
I'm a full funnel digital marketing consultant with over half a decade of experience building brands, growing communities, and spearheading marketing strategy for hundreds of venture-backed startups, creatives, and companies worldwide.
I've been described as being one of the top marketers in the entertainment software industry, and over the past half-decade I've worked on hundreds of growth marketing campaigns including sales funnel creation, segmented email drip campaigns, conversion rate optimization, chatbots, marketing automation, and so much more for hundreds of developers, founders, and companies worldwide.
I'm also an award-winning game developer and designer specializing in maximizing engagement, user retention, and UX design across both desktop and mobile. As Co-Founder of Black Shell Media, I've handled marketing, growth, and publishing operations alongside my amazing team for dozens of development studios and have given a multitude of workshops and seminars on marketing.
Furthermore, I've worked as a marketing executive for some of the fastest-growing companies on the planet—helping Fortune 500's, startups and even other marketing agencies get more out of their digital marketing efforts.
I've since grown my combined social media network to over 725,000 followers. As of Q3 2018, we've shipped more than 2.1 million copies of games on Steam, and have given talks at TEDx, Google, SXSW, TwitchCon, and numerous industry events on growth marketing and game design.
Product-wise, I've developed and designed several commercially successful video games for the PC platform. These include the world's first fully ASCII RPG on Steam, SanctuaryRPG, a roguelike adventure game called Overture, a frenetic dungeon-crawling adventure titled Dungeon Souls, and many more.
My creations have been played by hundreds of thousands of players, received worldwide critical acclaim, and have even attracted the attention of game industry tycoon Markus "Notch" Persson of Minecraft fame, who contributed to SanctuaryRPG's development and holds executive producer credits.
I've also been blessed with the opportunity to work with fantastic companies in the tech industry including Microsoft, Intel, Alienware, Discord, and so many others.
I'm a little quirky though. I try to read a book a week on growth marketing, game design, software development, or behavioral psychology. In addition to my voracious consumption of books, I've also authored a handful of popular game development books of my own on Amazon which have been read by thousands of people including Indie Game Marketing Secrets and The Game Development Mindset.
My life's mission is to help founders, developers, and companies grow in the fastest way possible using cutting-edge digital marketing techniques, growth tactics, and software most people don't have a clue about. Over the years, I'm humbled to say that I've gotten a chance to advise and consult with executives, directors, and creatives who had previously led teams at mega-brands such as Riot Games, Valve Corporation, Sony Entertainment, and Disney.
The crazy part? I never thought any of this would even be remotely possible.
You see, the start of my career in digital marketing was almost a complete fluke. I was laid off from my near-minimum wage IT job after graduating from college with a degree in Psychology (that I thought was useless at the time).
Ended up struggling pretty hard trying to get my indie game development studio off the ground... bumming it at my mom's apartment and living off of food stamps while eating expired TV dinners from the dollar store. It was pretty sad.
But one day, something changed.
I made a startling realization halfway through development: I needed to focus on marketing if I ever expected any remote chance of success. So, I put software engineering on pause, and pivoted.
I began to study marketing—reading dozens of marketing books, and thousands of marketing articles.
Then, I started to execute.
It was HORRIBLE at first (I didn't really know what I was doing for the longest time), but eventually I started to get the hang of things, and found myself building a modest audience on the internet.
Taking the time to build this tribe paid off in a huge way, and eventually led me deep into the world of eCommerce marketing... I had managed to ship over half a million copies of my first video game, SanctuaryRPG, on the Steam platform.
This completely blew me away.
Armed with my newly discovered passion for digital marketing, I decided to pour my entire soul into it.
For years, I devoted almost every waking hour to mastering the craft, and I put myself on a personal mission to help as many other developers as I could with their marketing efforts as well.
This changed EVERYTHING for me.
Helping hundreds of people eventually led to so many out-of-this-world opportunities, including a career in the video games industry shipping millions of games, a smattering of speaking engagements, a TEDx talk, and so much more.
So, what does this mean for you? Well...
I solve big marketing problems for founders, developers, and creatives.
I'm always looking for my next marketing challenge to tackle—helping others achieve greater success in marketing is my life's mission, after all. If you think you might benefit from working with me, click the button below and head on over to my consulting page to learn more.