Scene: A swanky office in West Hollywood, Los Angeles.
Boho-style furniture. Retro-chic aesthetic. Standing desks.
The whole nine yards.
The smell of work lingered in the air from the executive team pulling all-nighters.
Enter... me. Daniel Doan.
I'm the Growth Marketing Director for this growing technology firm.
Our clients... Google. MasterClass. Olgivy & Mather.
Dozens of the largest companies in America.
We seemed to be doubling revenue every few months...
And we were growing at an alarmingly fast pace.
All hell broke loose.
A new directive came in from the CEO.
We had a bunch of new product launches due in two months, with dozens of deliverables per launch.
It was madness...
We needed to optimize and fix messaging…
We had to create sales pages…
Create an email marketing campaign…
Tackle an ABM outbound messaging sequence...
Update the main website…
The list went on.
And find work as a farmhand on a banana plantation somewhere.
But, in all seriousness...
From handling dozens of sporadic requests from our Chief Revenue Officer...
To dealing with countless marketing curveballs along the way...
All the while managing existing campaigns, tackling new product launches, and working with cross-functional teams.
It was insanity.
So that was my life and let me tell you…
I was completely slammed and needed help.
How could we get ahead?
I mean, I had access to some in-house resources of course, and they were okay…
But we needed to go above and beyond our own capabilities.
Our in-house team struggled to offer the support we needed on content, copywriting, and new campaigns.
And we tried to find an agency, but…
Honestly, most agencies we stumbled upon were generalists.
They were quite limited on messaging, strategy, and planning.
And our products, markets, and requirements were quite complex.
We were serving a pretty niche market, dealing with long and complex sales cycles…
Our ideal prospects had very well-developed BS detectors.
It seemed fruitless (pun intended).
How could we get the help we needed?
As a director of one of the most important channels for customer acquisition...
There was a lot riding on me.
I had to deliver results, period.
Otherwise, I was at risk of getting sacked.
(And let me tell you, the anxiety was crushing)
I didn't have an answer that made me happy.
I mean, I was thinking I could do it myself... but time was scarce.
I had a lot of other things to tend to, and I needed a copywriter that deeply understood my market…
Who knew how to create without handholding…
And who could easily hit the ground running.
Someone who was able to collaborate with my team and make a difference.
So, what I did I do?
Since I couldn't find the help that I needed (and I needed it fast)…
I started squeezing bananas as a source of stress relief. In total, I probably squeezed the life out of more than a dozen bananas...
And left their pulpy remains all over the office floor.
(I told you this story wasn't for the feint of heart!)
And then...
I simply just gave up.
I became that expert copywriter.Â
After popping a few potassium supplements (banana-derived, of course), I got to work.
Drawing from years of expertise, I deployed my unique research and writing frameworks...
(Which would be later be known across the globe as BananaDNA™)
This allowed me to get exact voice of customer data…
Crystal clear bird’s eye view of target personas…
A deep and thorough understanding of pains and motivations…
Beautifully-framed sales arguments…
And a strong understanding of the right psychological triggers that connect, convince, and compel prospects to act.
I then, sat down again... instructed the nearest marketing coordinator to...
And I quote, "Hold my bananas."
Then, deployed this research process to write some of the best copy I had written in my career to date.
The campaign I wrote was straight up fire.
Just kidding.
But seriously, though…
If you're looking for high-converting words, you're in the right place reading the right words.
I can be that copywriting expert for you and your team.
When I write copy for you...
I focus on creating the highest-converting copywriting money can buy. Seriously.
With me at the helm...
I'll act as an extension of your marketing team, and specialize in telling your stories in ways 99% of other marketers can’t.
(Yes, I'm confident enough to make that claim because I have plenty of proof).Â
And unlike random freelancers or generalist marketing agencies, I don't work with just anyone.Â
I only work with a relative handful of clients at a time, making sure that everyone gets hands-on attention.Â
But beyond those differences…
I serve mostly B2B in the technology, healthcare, and finance verticals.
This narrow specialization lets me have a deep understanding of your market… even before any discovery sessions take place.
Simply put, I write words that drive sales…
For clients who want objectively better copy… in order to scale more profitably.
To go farther and faster to accelerate success.
And to eat more bananas (if they so wish).
With me, I’m focused on a win-win.
I demand excellence from myself, and I demand excellence from my work.
Far from it.
You’re working with an expert marketing partner with more than a decade of experience writing copy that drives sales.
A proven copywriting artisan that has not only mastered the written word...
But has mastered its use to drive sales in B2B markets with tricky sales cycles.
(You can say I'm quite the rare breed.)
I’ve driven hundreds of millions of dollars in attributable revenue…
And I’ll continue to drive hundreds of millions more.
Because when you invest in high-converting copywriting from me…
And that's a promise I've kept with over 224 clients, and counting.
With me, you’re not just buying words…
You’re purchasing money.
That’s the "Banana Dan" difference.
High-converting neuro-response conversion copywriting for America's largest B2B companies and disruptive digital brands.
📍 Los Angeles, California
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