▸ Direct-response Copywriting: Researching and drafting conversion-focused copy including landing pages, email nurture drips, long-form sales pages, Facebook Ads, webinar copy, and video scripts.
▸ Copy Editing: Taking a deep look at your copy and running it through my grueling editing gauntlet. I check flow, tone, and persuasion to make sure it's polished to perfection and primed to convert.
▸ Conversion Content: Researching and drafting persuasive editorial pieces. That includes highly-researched long-form advertorials, listicles, e-books, white papers, and informative pieces.
Most clients will send over a small initial project for me to work on. Each project is scoped out based on estimated length and complexity so you know exactly how much your investment will be — no hidden surprises here.
If you're not sure what you need, no worries. For most, it's a landing page, an advertorial, a long-form sales letter, a set of Facebook Ads, or an email nurture sequence. Once the details are ironed out, I’ll get to work.
After the project details are confirmed, I’ll gather the project requirements with an in-depth questionnaire. This includes any relevant links, ideal example copy, offer details, and any special tone requirements you may have.
My battle-tested deep-dive research process is designed to provide me with everything I need to know to craft the most compelling copy for you, without all the unnecessary meetings and phone calls required by less experienced copywriters.
If necessary, I’ll also perform a deep-dive into your market and competitors to break down their sales messages and positioning. This will help me better understand your market’s dominant emotions and trends — this way I can figure out the best way to differentiate your offer from the competition.
Using this knowledge and insight, I’ll thoroughly study your offer to identify the most highlight-worthy points and angles of attack. Then, I'll get started on the first draft of your copy.
The first draft of your copy will be completed quickly and will go through my internal editing process. I work closely with an in-house editor to make sure that the copy is tone-matched, on-brand, and conversion-optimized.
The initial draft is written with the following in mind:
▸ Contains deep emotional range and empathy towards your target audience
▸ Has properly framed benefits and pain-addressing solutions throughout
▸ Is imbued with the right proof and argument structure to back up claims
▸ Includes real voice-of-customer messaging so it hits the right pain points.
▸ And is masterfully written in a conversational and persuasive tone.
After that, the copy sits for a day so I can get a little distance from the words.
Note: During this time, I might also puree a few bananas, dry the puree in the sunlight, and sprinkle some banana dust on the copy for some good luck. I'm not sure if this actually works, but it's good fun and usually results in elevated potassium levels for everyone involved.
Once the copy is done marinating for a bit, I start editing — this meticulous process is comprised of FOUR major components:
▸ A big-picture copy edit that makes sure the copy is complete and clear (taking into account narrative structure, flow and clarity).
▸ A sentiment edit that makes sure your copy is true to your brand (taking into account word choice, sentence structure, and phrasing).
▸ A technical writing edit that makes sure your copy is free from typographical errors (taking into account grammar, spelling, and punctuation).
▸ A persuasiveness pass that ensures the copy compels your reader to take action (taking into account rhythm, power words, and psychological triggers).
After which, the next round of editing starts.
This involves a grueling set of seven editing passes, each designed to turn the copy from internal draft to final polished product.
▸ Word choice — I'll look at every single sentence and single out any words that may be confusing or detract from the sales message.
▸ Clarity — I'll look over every phrase and remove potential ambiguities that could momentarily trip up or confuse your reader.
▸ Transitions — I'll look out for paragraphs where the reader may not immediately see the connection to the preceding paragraph and iron that out.
▸ Connectivity — I'll look over each supporting point of every section and make sure they all point back to the central selling idea.
▸ Aesthetics — I'll look at the layout and ensure that each subhead and accompanying copy adds to the visual flow of the composition.
▸ Brevity — I'll look at every sentence and shorten all sentiments, cutting out unnecessary words to strengthen the overall sentiment.
▸ Logical flow — I'll look over everything in full to ensure every part is imbued with the right logic and supporting cohesive sales arguments.
After the final grueling round of edits, the copy gets delivered to you fully wireframed and ready to be published. Put my conversion-optimized copy to the test and pore over your metrics back-end for lifts in conversions.
Note: I typically get things right the first time, but if something is amiss, don't fret. You’ll be able to give feedback and I'll work on a round of changes within a day or two. Most projects don’t require any more than one or two rounds of iterations in order to dial it in.
▸ I have over 10 years of copywriting expertise. With me, you’re not dealing with an amateur freelancer who moonlights as a copywriter.
▸ I haven't missed a single deadline, ever. You’ll always know exactly what’s going on every step of the way — I’m upfront with expectations and timelines.
▸ I’m transparent in my communication. That means no hidden agendas, miscommunication, or confusion. No surprises or snags, period.
All of this, in addition to my personalized approach, attention to detail, and unhealthy obsession with bananas often makes me the smartest choice when you need a trusted copywriting partner who can give you consistently high-converting copy.
If you’re looking to improve your conversions with my copywriting, let’s chat.
10586 W Pico Blvd #101
Los Angeles, CA 90064
High-converting copywriting for B2B companies and disruptive digital brands.