Want to write objectively better copy?

Discover proven strategies and tactics to help you write higher-converting stuff on landing pages, nurture emails, long-form ads, and more.

High-Converting Copywriting - The Ultimate Guide For 2020

by Daniel Doan
on October 2, 2018
Walter Wellesley "Red" Smith was once asked if turning out a daily column was a chore, to which he replied "You simply sit down at the typewriter, open your veins, and bleed." Thomas Campbell once stated that poetry came from him drop by drop. Thomas Wolfe referred to it as bleeding as well, as did […]

7 Effective Consumer Psychology Tricks You Might Not Be Using In Your Copywriting (But Probably Should)

by Daniel Doan
on October 2, 2018
Your average marketer strives to improve SEO, increase traffic and conversion rates, post on social media, check heat maps on landing pages, etc. This is why it's so easy to forget that behind that computer screen... There are real people. And real people are super complex. There are no two absolutely alike, everyone has their […]

How To Optimize Your Landing Pages With Conversion-Centric Copywriting

by Daniel Doan
on October 2, 2018
Think about the last time that you met someone new. Maybe it was someone you hired onto your team. Maybe it was a barista at the local coffee shop. What was your first impression of that person? Did the way they wore their hair make any sort of impact? Perhaps makeup, jewelry, or clothing? Chances […]

Email Marketing Guide: How To Write Higher-Converting Email Sequences

by Daniel Doan
on October 2, 2018
Email first came into limited use in the 1960s, which is astonishing considering only 0.4% of the world's population had access to the internet in 1995. Let that sink in... Email is even older than the "mass" use of the internet. This was during a time when the internet was a shell of what it […]

How To Write High-Converting Facebook Ads

by Daniel Doan
on October 2, 2018
With the "small" exception of Google AdWords, Facebook Ads pretty much dominates everything online advertising. And it should be no surprise—70% of the platform's users log in daily, versus Instagram's 59%, Twitters 38%, and LinkedIn's 22%. So, if you're only just now considering it as a tool for your business, there's no better time than […]

How To Hire The Right Digital Marketing Consultant

by Daniel Doan
on August 10, 2018
Many businesses hire digital marketing consultants to see instantaneous results and get deflated when they don't. They hire these consultants thinking that their problems are solved, that these consultants are capable of doing a lot with very little, and that the needle will start to move in about a day's time. "If I hire you, […]

How To Optimize Your Conversion Rates With Better Copywriting

by Daniel Doan
on August 10, 2018
There's an eternal debate. Traffic or conversion, which is the one that has the most impact on your website? Should you be trying to gain more traffic, more traction on your website? Or should you be improving the conversion so the traffic you get is more valuable? Obviously, for an efficient website, you ultimately need […]
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About The Author

Daniel Doan is a proven direct-response copywriter helping some of the largest B2B companies and e-commerce brands in America convert more traffic into leads and sales.

Daniel is also the author of numerous books on digital marketing, including The Banana Copywriting Bible. He has been named one of the top marketers in the industry and was the recipient of the "Privy Marketing Hero" award for using copy to generate over 300,000 email subscribers with record-high opt-in rates for a leading D2C brand.

When he's not drafting bios about himself in third person on his website, he's dedicated to eating as many bananas as he can in one sitting. But, in all seriousness, when he's not voraciously consuming yellow fruits... he's focused on partnering with growing companies to maximize their marketing dollars. 

Because when companies are able to bridge the gap between what they want to say and what their customers will actually read... their sales will  usually go bananas.

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Potassium Powered Copywriting Guides

Who is Daniel Doan?

I'm a direct-response copywriter and conversion specialist with a decade of experience leading growth teams and writing conversion copy for some of the largest brands in America.
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