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8 Copywriting Mistakes Holding Your Landing Pages Back From Greatness (And Lowering Conversion Rates)

Daniel Doan
by Daniel Doan
on August 12, 2022
You’ve heard the stories and the hype: “Landing Pages That Make Your Conversions Skyrocket” or “Three Small Copy Tweaks That’ll Triple Your Income,” and so on.  People assert that, if you just make a few changes, you’re good to go. Your sales will skyrocket and you won’t have to work as hard as you do […]

Personality Archetype Copywriting: How To Write Copy That Resonates With Your Ideal Customer's Unique Personality To Drive Higher Conversions (There Are 12 In Total)

Daniel Doan
by Daniel Doan
on July 29, 2022
“Just like Mom used to make.” What image does this phrase conjure up in your mind? A mother, of course. Maybe not yours, but you probably know somebody with a mother or grandmother like that. See, that type of person is present across all cultures throughout the centuries — the personality archetype of the nurturer […]

The 5-Step High-Converting Webinar Copywriting Formula You're Not Using (But Probably Should)

Daniel Doan
by Daniel Doan
on June 27, 2022
The 5-Step High-Converting Webinar Copywriting Formula: Are you struggling to get results from your webinars? Having a hard time getting people to sign up, let alone show up?  You’re not alone. Webinars can be tough. They’re a lot of work, and there’s no guarantee that people will attend, even if they sign up.  Still, there’s […]

10 Common Issues That Ruin Conversions In B2B Copywriting (And How To Fix Them To Improve Business Results)

Daniel Doan
by Daniel Doan
on June 14, 2022
For business-to-business (B2B) companies, engaging copy is key to a successful campaign.  Copy marketing is not a new idea, but it can create more successful outreach. In simple words, B2B copywriting uses words to persuade people to make a purchase. Sales teams and marketers use it to make the business succeed.  B2B copywriting’s main goal […]

8 Ways A Proven B2B Copywriter Can Elevate Your Copy (And Boost Your Sales)

Daniel Doan
by Daniel Doan
on June 1, 2022
As of 2022, 42.7% of internet users have ad blockers installed on their computers. People now see traditional marketing techniques centered around ads as intrusive. Good thing advertising to businesses is different. See, this trend doesn’t affect B2B (business-to-business) copy. These businesses know all the marketing techniques and embrace whichever ones work. They care about […]

8 Proven Techniques To Improve Your B2B Copywriting (And Increase Conversions)

Daniel Doan
by Daniel Doan
on May 2, 2022
Business to business (B2B) copywriting isn’t the same as “regular” copywriting. There are similarities, but you can’t write the same type of copy for every audience. For example, imagine how you’d write for the leaders of Fortune 100 companies. Now imagine writing in the same way for college students. If you do that, you’ll find […]

How To Write Better Copy Faster Using Wireframes (And Why You're Leaving Money On The Table Without Them)

Daniel Doan
by Daniel Doan
on April 25, 2022
When you’re trying to write, there’s nothing worse than an empty document with a blinking cursor taunting you. It’s even worse when you’re writing web copy. You might wonder where to start. What information should you include? What will the page look like once it’s finished? These questions can bog you down, making the writing […]

How To Write Exceptional B2B Content That People Can't Resist Reading (And Drive More Qualified Traffic)

Daniel Doan
by Daniel Doan
on April 20, 2022
There’s a common assumption that B2B content is boring — that it has to be dry, formal, and corporate. After all, B2B content is meant for other businesses, not individual people. So it should maintain some rigid professionalism, right? Wrong. In fact, if your B2B content is stiff, you’ll put off your audience. Your brand […]

7 Effective Fascination Bullet Formulas That Pique Curiosity And Elevate Desire

Daniel Doan
by Daniel Doan
on April 12, 2022
Do you know what a fascination bullet is? Relax, it’s fine if you don’t. Chances are you’ve read dozens of them, you just didn’t know what they’re called.  The concept came from a copywriter named Mel Martin who developed and coined the phrase “Fascination Bullets.” The method pulled people in with the short, bulleted statement […]
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About Daniel Doan

Daniel Doan

Daniel is a proven neuro-response conversion copywriter with over 10 years of expertise writing high-converting copy for the largest B2B companies and digital brands in America.

He helps businesses increase their conversions and sales by bridging the gap between what they want to say and what their dream customers need to hear in order to turn into lifelong customers.

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