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The Dark Side of Dirty Copywriting: 10 "Black Hat" Methods to Avoid In Your Copy

Daniel Doan
by Daniel Doan
on November 10, 2023
Curious about how to land on the first page of Google? Since Google's inception in 1998, countless businesses have competed to claim those highly coveted top spots. Along the way, some (arguably shady) techniques have emerged in the SEO and digital marketing communities, commonly called "black hat" methods. So, let's dive into what black hat […]

How To Differentiate Your Brand In A Crowded Market And Cut Through The Noise

Daniel Doan
by Daniel Doan
on October 12, 2023
Navigating today's competitive market can feel as challenging as scaling Everest without a map. It's a battle for visibility, with brands vying for the limelight in a sea of competitors. The trick? It's all about sounding different—developing a voice as unique as your fingerprint. Master this; your audience will be captivated quicker than you say […]

Top Copywriting Strategies For SaaS Success: 9 Tips To Maximize Conversion And Retention

Daniel Doan
by Daniel Doan
on September 28, 2023
Have you ever pondered the thin line that separates strategic copywriting from empty marketing buzzwords? This is a common issue in the industry.  There's a deluge of aimless copy in the SaaS sphere, where companies spend their energy on exciting product features, seemingly oblivious to the fact that mere excitement doesn't guarantee customer loyalty. Falling […]

17 B2C Copywriting Strategies Your Competitors Are Using To Get More Market Share

Daniel Doan
by Daniel Doan
on September 14, 2023
You're casually browsing through your favorite online shopping site when you spot a dazzling pair of shoes or a ripe, golden banana if you're feeling peckish. What drives you to select items and click on 'Add to Cart'? Perhaps it's the product description, promising unparalleled comfort and style. Or the picture of that banana advertising […]

5 Things Every Good Advertising Copywriter Does (And What To Look For When Hiring A Professional Copywriter)

Daniel Doan
by Daniel Doan
on August 31, 2023
Are you looking to hire an advertising copywriter to improve the quality of your ads? Unfortunately, getting a good one can be challenging if you don't know what to search for.  Advertising copywriting is a specific category that focuses on creating written content for advertisements. The job requires a unique skill set, making it challenging […]

25 Headline Copywriting Tricks Nobody Mentions (But That Boost Conversions)

Daniel Doan
by Daniel Doan
on August 18, 2023
The initial perception you create with potential customers is established by your headline. It's the hook that draws them in and convinces them to read on. It’s always a must to make sure it's concise, captivating, and easy to comprehend. However, with so many other brands vying for their attention, how can you make sure […]

10 Advertorial Copywriting Mistakes That Make Fence-Sitting Prospects Run For The Hills

Daniel Doan
by Daniel Doan
on July 28, 2023
Even the slightest mistake in copy can cause potential customers to lose interest and move on to a competitor.   But what are these mistakes that can turn fence-sitting prospects away? In this article, we'll identify the top ten advertorial copywriting mistakes that make potential customers run for the hills. Before getting into the specifics, it's […]

15 Common Copywriting Fails That Severely Compromise Reader Belief And Undermine Your Credibility

Daniel Doan
by Daniel Doan
on July 6, 2023
As a senior marketing executive at a popular and reputable Fortune 500 brand, it's unquestionable that you possess exceptional abilities and are well-versed in crafting compelling content.  However, even the most skilled copywriters can make typical mistakes that dilute their message.  It's crucial to ensure that the content your team of junior writers produces is […]

Qualitative Data Coding: The Secret To Understanding Customer Behavior And Write Objectively Better Copy

Daniel Doan
by Daniel Doan
on June 22, 2023
Qualitative data is crucial for businesses looking to understand user needs and preferences. This type of data is collected through open-ended responses such as customer reviews or social media comments, which provide valuable information that can be used to improve the user experience. However, meaningfully comparing qualitative data must first be coded appropriately. By analyzing qualitative […]

About Daniel Doan

Daniel Doan

Daniel is a proven neuro-response conversion copywriter with over 10 years of expertise writing high-converting copy for the largest B2B companies and digital brands in America.

He helps businesses increase their conversions and sales by bridging the gap between what they want to say and what their dream customers need to hear in order to turn into lifelong customers.

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