How To Find A Conversion Copywriter Who Isn't Completely Horrible

by Daniel Doan

on April 6, 2020

Everyone is "horrible" at a lot of things, and copywriters are no exception. I mean if you think about it... almost all copywriters are horrible at writing... About topics outside of their expertise. So then, the proper frame would be to find a copywriter that's "horrible" in the way that works for your business. In other […]

How To Align Your Copywriting Based On Your Prospect's Stage Of Awareness

by Daniel Doan

on April 3, 2020

If only knowing your audience was still enough. For better or worse, there's much more you need to know. If you want to be successful, that is. You see, your prospects are always at some point in the buying process. And one of your responsibilities as a business owner is figuring out where they are […]

How To Write B2B Case Studies That Actually Convert

by Daniel Doan

on March 27, 2020

There's an art to copywriting. But it can also be boiled down to a science. And in science, only experiments yield results. So take a second and think about what leaves you scratching your head the most with your business. For most people, it has something to do with proving the worth of their offer. […]

22 Reasons Why Consumers Purchase Things (And How To Sell To Them)

by Daniel Doan

on March 20, 2020

What makes you want to spend your hard-earned money? Well, if you're like the majority of people you're probably pretty picky about what you buy. And that means that you, as a business owner, have to be on top of your game. More specifically you have to know what makes people tick. And that depends […]

How To Write Compliant Facebook Ad Copy That Converts

by Daniel Doan

on March 19, 2020

Aside from Google Ads, Facebook offers the kind of visibility you need in this day and age. The current market is oversaturated, competition is high, and the days of organic growth are basically over... So, it's no coincidence that there are 7 million advertisers on the platform. The potential reach is a whopping $1.9 billion. […]

How To Use Conversational Copywriting To Increase Sales

by Daniel Doan

on March 19, 2020

Want results? Sure you do. But the only way you'll see any is to engage your prospects. And if you want to engage them you need to talk the talk. Or more specifically, write the way they speak. The thing is, your copy falls on deaf ears when you're not speaking their language. That's where […]

How To Write Product Descriptions That Captivate And Convert

by Daniel Doan

on March 12, 2020

Product descriptions can make or break a consumer's decision to add a product to their cart. You see... There's more to it than telling a consumer about features. A product description needs to get a consumer's attention and hold it if there's any hope to create conversions. But it should be interesting as well. Interesting […]

How To Write Powerful Headlines That Convert

by Daniel Doan

on March 11, 2020

Your copy is only as good as your headline. Your copy won't do any good if the consumer doesn't get past your headline. Just consider how much content anyone runs into every day. They have to be selective about what's worth reading and what's irrelevant because there's a lot of irrelevant info out there. In […]

How To Write Cold Emails That Get People To Actually Reply

by Daniel Doan

on March 5, 2020

It's no secret. You probably hear the words "cold email," and scoff under your breath. Because everyone knows that cold emails have a reputation ― they don't work. And as an unsurprising turn of events, as modern tech and advancements flooded us with better options, cold emails became less and less used. But what if […]

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About The Author

Daniel Doan is a proven direct-response copywriter helping some of the largest B2B companies and e-commerce brands in America convert more traffic into leads and sales.

Daniel is also the author of numerous books on digital marketing, including The Banana Copywriting Bible. He has been named one of the top marketers in the industry and was the recipient of the "Privy Marketing Hero" award for using copy to generate over 300,000 email subscribers with record-high opt-in rates for a leading D2C brand.

When he's not drafting bios about himself in third person on his website, he's dedicated to eating as many bananas as he can in one sitting. But, in all seriousness, when he's not voraciously consuming yellow fruits... he's focused on partnering with growing companies to maximize their marketing dollars.

Because when companies are able to bridge the gap between what they want to say and what their customers will actually read... their sales will usually go bananas.