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I've written several hundred articles on how to do just that. Scroll down to get the potassium-filled details and learn how to write more effective copy on landing pages, ads, emails, and more.

5 Copywriting Strategies That’ll Make Your Next B2B Webinar Script Convert Higher

by Daniel Doan
on January 31, 2022
You need a new way to engage with your audience. White papers and landing pages aren’t enough. Sure, they may have worked in the past, but times change. So, what’s the number one way to reach your audience and hold their attention?  Try a webinar. The audio and visual elements draw the audience in. The […]

5 Ways To Authentically Position Your Offer Using Copywriting (And Keep Your Conversions At An All-Time High)

by Daniel Doan
on January 26, 2022
“How can I help you?” It’s the foundation of customer service. The question comes down to what you can do to help a potential customer. They have a reason for being there, and you’re about to find out what that is. Copywriting follows this same line of logic. Your customer, or reader, has a need, […]

4 Effective Ways To Use And Master Pattern Interrupts In Your Copy (To Drive More Conversions And Sales)

by Daniel Doan
on January 24, 2022
Knock, knock. Who’s there? Of course, you know what comes next. Someone says a name. Another repeats the name and adds “Who?” Then, boom — there’s a punchline. There’s a trick to a good knock-knock joke, though. A good one turns the conversation around and makes you think of the phrase in a new way. […]

How To Craft The Perfect Copywriting Call To Action (And Improve Your Conversion Rates)

by Daniel Doan
on January 19, 2022
It’s the worst feeling: you spend time, money, and energy finding prospects. Then, you lose them at the last second. You attract their attention. They engage with your business. Yet, they’re still not converting. What gives?  If potential customers are dropping out of your sales funnel like this, it’s a sign that something’s off — […]

12 Strategic Ways To Make Your B2B Content Marketing Rank Higher On Google (And Get You More Conversions)

by Daniel Doan
on January 18, 2022
“Content is king.” It was true when Bill Gates said it in 1996, and it’s even truer today. How? Content drives the traffic that improves Google Search Engine Results Page (SERP) rankings.  See, good B2B content is more than keyword stuffing or providing entertaining, useful material. It’s about a targeted strategy to meet all the […]

7 B2B Copywriting Mistakes You Might Be Making (But Really Shouldn't Be)

by Daniel Doan
on January 12, 2022
It’s easy to think everyone understands the things you understand. That’s a misconception. Communicating, especially copywriting, isn’t as easy as it looks on the surface. This is even more true in business-to-business (B2B) copywriting. See, businesspeople aren’t a generic group of identical folks. That can create a real challenge to write for them as a […]

20 Copywriting Mistakes That Are Sabotaging Your Conversion Rates (And How To Fix Them)

by Daniel Doan
on January 10, 2022
The quarter’s ending and you need to raise your conversion rates — fast. The only problem is you’ve checked everything off your copywriting to-do list.  You’ve gone over your copy with a fine-toothed comb so many times, but you’re not sure what you could be doing better.  You have eye-catching headlines. You’re using all the […]

4 Effective Strategies To Trigger Powerful Emotions In Your Copywriting (To Drive Higher Engagement And Conversions)

by Daniel Doan
on January 5, 2022
How many times has someone told you to “get control” of your emotions? It’s this magical concept that, somehow, ignoring your feelings ensures rational decisions.  The truth is, consumers lead with their hearts, whether they know it or not. Emotions evolved to allow human beings to survive and thrive. The most basic of emotions:  Fear […]

10 Useful Copywriting Strategies To Make Whatever You're Selling Way More Persuasive (And Drive More Conversions)

by Daniel Doan
on January 3, 2022
Thanks to Dale Carnegie, you know how to “Win Friends and Influence People” with confidence. That might be the case, but do you know how to use these skills to jazz up your copywriting?  Long-form copy is like a love letter telling your audience how much you care about them. It also shows readers what […]

About Daniel Doan

Daniel is a banana-loving direct-response copywriter known for helping some of the largest B2B companies and digital brands in America convert more traffic into sales.

When he's not writing flattering bios about himself in the third person on his website, he's focused on partnering with growing companies to squeeze the juice out of every marketing dollar.

Because when companies successfully bridge the gap between what they want to say and what their customers will read...

Clicks, conversions, sales, and topline revenue will go absolutely bananas.


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