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I've written over 250 articles on the art of effective written persuasion.

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This One Neat Trick Will Dramatically Improve Your Copywriting (And Why Your Copy Will Probably Fail If You Don't Include It)

Daniel Doan
by Daniel Doan
on September 19, 2022
People have known for years that FOMO makes sales, even long before someone called the concept “FOMO.”  It’s been a staple of mainstream radio, television, and major web entities for many years. FOMO is a technique that has shown no sign of abating, and it’s still a tool that companies reach for first in their […]

7 Powerful Psychology-Based Copywriting Strategies You Can Use Immediately To Increase Your Sales

Daniel Doan
by Daniel Doan
on September 7, 2022
Good copy should advertise a business and promote its offerings. So why isn’t your copy bolstering click-through rates and sales? You can look at the technical side of it, but you might neglect the psychology.  See, effective copywriting requires you to know your audience. What are their morals, beliefs, and attitudes? What grabs their attention, […]

7 Rules Of Persuasion You Should Intentionally Break In Your Copywriting If You Want To Boost Conversions

Daniel Doan
by Daniel Doan
on August 22, 2022
You learn about persuasion early in life. A baby needs its diaper changed? It cries. A baby is hungry? It cries. A baby is tired? It cries. It’s impossible to ignore those cries. Your response is hard-wired into your brain. As you get older, your persuasion develops more variety and substance. It’s not enough to […]

8 Copywriting Mistakes Holding Your Landing Pages Back From Greatness (And Lowering Conversion Rates)

Daniel Doan
by Daniel Doan
on August 12, 2022
You’ve heard the stories and the hype: “Landing Pages That Make Your Conversions Skyrocket” or “Three Small Copy Tweaks That’ll Triple Your Income,” and so on.  People assert that, if you just make a few changes, you’re good to go. Your sales will skyrocket and you won’t have to work as hard as you do […]

Personality Archetype Copywriting: How To Write Copy That Resonates With Your Ideal Customer's Unique Personality To Drive Higher Conversions (There Are 12 In Total)

Daniel Doan
by Daniel Doan
on July 29, 2022
“Just like Mom used to make.” What image does this phrase conjure up in your mind? A mother, of course. Maybe not yours, but you probably know somebody with a mother or grandmother like that. See, that type of person is present across all cultures throughout the centuries — the personality archetype of the nurturer […]

The 5-Step High-Converting Webinar Copywriting Formula You're Not Using (But Probably Should)

Daniel Doan
by Daniel Doan
on June 27, 2022
The 5-Step High-Converting Webinar Copywriting Formula: Are you struggling to get results from your webinars? Having a hard time getting people to sign up, let alone show up?  You’re not alone. Webinars can be tough. They’re a lot of work, and there’s no guarantee that people will attend, even if they sign up.  Still, there’s […]

10 Common Issues That Ruin Conversions In B2B Copywriting (And How To Fix Them To Improve Business Results)

Daniel Doan
by Daniel Doan
on June 14, 2022
For business-to-business (B2B) companies, engaging copy is key to a successful campaign.  Copy marketing is not a new idea, but it can create more successful outreach. In simple words, B2B copywriting uses words to persuade people to make a purchase. Sales teams and marketers use it to make the business succeed.  B2B copywriting’s main goal […]

8 Ways A Proven B2B Copywriter Can Elevate Your Copy (And Boost Your Sales)

Daniel Doan
by Daniel Doan
on June 1, 2022
As of 2022, 42.7% of internet users have ad blockers installed on their computers. People now see traditional marketing techniques centered around ads as intrusive. Good thing advertising to businesses is different. See, this trend doesn’t affect B2B (business-to-business) copy. These businesses know all the marketing techniques and embrace whichever ones work. They care about […]

8 Proven Techniques To Improve Your B2B Copywriting (And Increase Conversions)

Daniel Doan
by Daniel Doan
on May 2, 2022
Business to business (B2B) copywriting isn’t the same as “regular” copywriting. There are similarities, but you can’t write the same type of copy for every audience. For example, imagine how you’d write for the leaders of Fortune 100 companies. Now imagine writing in the same way for college students. If you do that, you’ll find […]
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About Daniel Doan

Daniel Doan

Daniel is a proven neuro-response conversion copywriter with over 10 years of expertise writing high-converting copy for the largest B2B companies and digital brands in America.

He helps businesses increase their conversions and sales by bridging the gap between what they want to say and what their dream customers need to hear in order to turn into lifelong customers.

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