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20 Customer-Repellent Copywriting Mistakes (And How To Fix Them)

by Daniel Doan
on June 16, 2020
There are plenty of pitfalls and common mistakes you can make in copywriting. These mistakes can steer prospects clear of your business. They're issues that, if you're not aware of them, can make or break your business. That's why it's important to identify them and make sure you're not making these mistakes in your copywriting. […]

Copywriting Vs Content Writing: Business Writing Demystified

by Daniel Doan
on May 4, 2020
Writing isn't easy. And business writing has its own set of unique challenges, as you know. It's not enough to just be a talented writer, you have to know what it takes to reach people and make sales. But there's something you might not have considered in your writing. Copywriting is a specific term used […]

26 Proven Copywriting Formulas To Turn More Leads Into Customers

by Daniel Doan
on May 4, 2020
Do you ever feel like you need some hints for your copywriting? Maybe some guidelines or formulas? Well, you're not alone. In fact, most copywriters have some formulas they rely on. And they know they can rely on them because they work. And there's no shame in that, a good copywriter has to know what […]

How To Audit The Copywriting On Your Landing Pages, Emails, And Ads

by Daniel Doan
on May 4, 2020
Every type of copy is different. But in a lot of ways, they all require the same things. You can't write a landing page the same way as an ad, and that's because they serve two totally different purposes. And for them to be effective you have to realize that each needs to do certain […]

How To Write A Powerful Video Sales Letter Script That Converts

by Daniel Doan
on May 1, 2020
Employing a new format is never easy in marketing, but it's necessary and rewarding if you do it right. It goes without saying, though, that it usually takes a few tries to get something right. And video sales letters are no exception. Considering they're a fairly new way to market they might seem a little […]

Top 17 Gray Hat Persuasion Secrets Most Copywriters Don't Want You To Know About

by Daniel Doan
on April 9, 2020
Being persuasive with your copy isn’t optional. In fact, it’s completely necessary if you want it to work. But it can be hard when consumers become savvier by the day and your competition is just as aware of this as you. So you’re always looking for that edge, that way to stay ahead of the […]

7 Ways To Boost Conversions By Being Hyper-Specific With Your Copywriting

by Daniel Doan
on April 9, 2020
The business and advertising world understands the power that words hold on the public. The right message, delivered at the right time, can lead to millions of dollars in revenue. And while that's not exactly news to you, odds are that specifics are. That's right ― specifics. The more detailed your copywriting is, the higher […]

18 Easy Ways To Trigger Emotions On Command In Your Sales Copy

by Daniel Doan
on April 8, 2020
People might seem like they're logical. But in all honesty, they're emotional at their core. And that can make it challenging to appeal to their logic when you feel like your offer speaks for itself. I mean, you know what you're offering is solid and shouldn't need to be embellished. And it doesn't need to […]

8 Cold Email Copywriting Tactics That Spark Conversations With B2B Prospects

by Daniel Doan
on April 6, 2020
Writing for B2B purposes isn't exactly easy, especially writing emails. At least it isn't when you're going into it blind. But there are plenty of ways to ensure that your message has the best chance of getting through. The idea is that your emails should coincide with your marketing funnel, and each email serves a […]

Who is Daniel Doan?

I'm a direct-response copywriter and conversion specialist with a decade of experience leading growth teams and writing conversion copy for some of the largest brands in America.
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