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I've written over 250 articles on the art of effective written persuasion.

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How To Write B2B Case Studies That Actually Convert

Daniel Doan
by Daniel Doan
on March 27, 2020
There's an art to copywriting. But it can also be boiled down to science. And in science, only experiments yield results. So take a second and think about what leaves you scratching your head the most with your business. For most people, it has something to do with proving the worth of their offer. Maybe: […]

22 Reasons Why Consumers Purchase Things (And How To Sell To Them)

Daniel Doan
by Daniel Doan
on March 20, 2020
What makes you want to spend your hard-earned money?  Well, if you're like the majority of people you're probably pretty picky about what you buy. And that means that you, as a business owner, have to be on top of your game. More specifically you have to know what makes people tick. And that depends […]

How To Write Compliant Facebook Ad Copy That Converts

Daniel Doan
by Daniel Doan
on March 19, 2020
Aside from Google Ads, Facebook offers the kind of visibility you need in this day and age. The current market is oversaturated Competition is high Days of organic growth are basically over So, it's no coincidence that there are 7 million advertisers on the platform. The potential reach is a whopping $1.9 billion. But there's […]

How To Use Conversational Copywriting To Increase Sales

Daniel Doan
by Daniel Doan
on March 19, 2020
Want results? Sure you do. But the only way you'll see any is to engage your prospects. And if you want to engage them you need to talk the talk. Or more specifically, write the way they speak. The thing is, your copy falls on deaf ears when you're not speaking their language. That's where […]

How To Write Product Descriptions That Captivate And Convert

Daniel Doan
by Daniel Doan
on March 12, 2020
Product descriptions can make or break a consumer's decision to add a product to their cart. You see... A product description needs to: Tell consumers about features Be interesting Get a consumer's attention and hold it if there's any hope to create conversions Interesting descriptions don't make a product worth buying, though. Consider things from […]

How To Write Powerful Headlines That Convert

Daniel Doan
by Daniel Doan
on March 11, 2020
Your copy is only as good as your headline. Your copy won't do any good if the consumer doesn't get past your headline. Just consider how much content anyone runs into every day: They have to be selective about what's worth reading and what's irrelevant because there's a lot of irrelevant info out there. In […]

Cold Email Copywriting: How To Craft The Perfect Outbound B2B Email Sequence And Get Higher Reply Rates (+10 Proven Cold Email Types To Boost Conversions)

Daniel Doan
by Daniel Doan
on March 5, 2020
It's no secret. You probably hear the words "cold email," and scoff under your breath. Because everyone knows that cold emails have a reputation ― they don't work. And as an unsurprising turn of events, as modern tech and advancements flooded us with better options, cold emails became less and less used. But what if […]

How To Write A Long-Form Sales Letter That Converts

Daniel Doan
by Daniel Doan
on February 25, 2020
To the untrained eye, sales letters can come off rather sleazy. Their simplified use of language, length, and general (yet, tactical) repetition can easily be taken the wrong way. And yet... Every single shred of research conducted when writing a sales letter is true. You're simply writing a very long letter to entice people to […]

How To Use Direct Response Copywriting To Easily Increase Conversions

Daniel Doan
by Daniel Doan
on February 20, 2020
Sometimes, things don't go as planned. Despite our hard effort, planning, and drafting, sometimes, results come in too late to be useful — assuming you even get results. And while you might be inclined to blame: The product itself The offer Your inability to understand your customers The truth is... It's probably your writing style. […]
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About Daniel Doan

Daniel Doan

Daniel is a proven neuro-response conversion copywriter with over 10 years of expertise writing high-converting copy for the largest B2B companies and digital brands in America.

He helps businesses increase their conversions and sales by bridging the gap between what they want to say and what their dream customers need to hear in order to turn into lifelong customers.

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