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I've written over 250 articles on the art of effective written persuasion.

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Conversion Copywriter: How To Find And Hire The Right Persuasive Writer To Drive Business Results

Daniel Doan
by Daniel Doan
on August 5, 2019
There's a massive difference between a copywriter and a conversion copywriter. You've likely hired the former, meaning you've worked with a blogger, ebook writer, or newsletter writer. They've come in, knocked out a few projects, and maybe stayed on as an ongoing freelancer to meet all of your content needs. If they're especially good, then […]

Marketing Video Copywriting: How To Write Persuasive Video Scripts

Daniel Doan
by Daniel Doan
on June 27, 2019
Marketing videos have changed a lot over the years. While they used to be associated with cheesiness, and a general lack of valuable information... Now they're largely regarded as compelling, branded, visually striking content They reflect their customers perfectly, all the way through, without holding back These videos know how to focus on the things […]

How To Use Persuasive Copywriting To Get More Sales

Daniel Doan
by Daniel Doan
on June 27, 2019
Digital persuasion and sales go hand-in-hand. Create and post enough persuasive content on all of your social media platforms, your website, and landing pages, and you have sales. But although this is simple in theory, it's much harder in execution: The line between persuasion and scammy is a fine one Few people get it right […]

How To Learn The Art of High-Converting Copywriting To Drive More Conversions And Sales

Daniel Doan
by Daniel Doan
on June 27, 2019
Think of the term "copywriting" as an all-encompassing word often used to describe everything from blogging, to creating sales copy. Although accurate in the fact that's all a part of that umbrella term, it's not fair to assume that all copywriters do the same thing for a living. Those who work on social media and […]

The Complete Persuasive Storytelling Guide For Better Copywriting

Daniel Doan
by Daniel Doan
on June 27, 2019
Storytelling―most people associate it with authors and short story writers. Maybe even some poets here and there. Theater work, TV show, and movie scripting. Even special magazine writing, such as those lengthy articles in National Geographic where the traveler/writer tells the story of their latest adventure. But here's the thing: it pays to be a […]

How To Use Market Segmentation To Improve Your Copywriting Conversion Rates

Daniel Doan
by Daniel Doan
on June 27, 2019
Most people are under the assumption that entrepreneurs have everything taken care of. That they understand the ins and outs of marketing, and that developing a strategy, or even a funnel, is easy. You could do it in your sleep. But according to the Harvard Business School, more than 80% of all new consumer products […]

How To Engage In Effective Lead Nurturing With Lifecycle Marketing

Daniel Doan
by Daniel Doan
on June 27, 2019
Whenever you look up lead generation and nurturing, you often get advice that has to do with content, copywriting, social media, and all other aspects of digital marketing. And while that's helpful and certainly insightful, it's not always the most in-depth analysis of what lead nurturing and scoring really is. In this guide, we're going […]

How To Develop Stronger Market Positioning With Copywriting

Daniel Doan
by Daniel Doan
on June 27, 2019
In a day and age where anyone can market themselves and obtain at least a moderate amount of traffic using the bare minimum of SEO tactics, it may seem like actual strategy is a thing of the past. With the way the internet has seeped into everything, effectively becoming a life staple in most of […]

How To Use Core Buyer Persona Research To Make Your Copywriting More Effective

Daniel Doan
by Daniel Doan
on June 27, 2019
A business is only as good as its understanding and relatability to its audience. Businesses that don't take the time to build ideal customer profiles, or ICPs, are oftentimes guessing on their target audiences, and completely missing the mark. These are the businesses that fail or rebrand. They desperately rely on product launches and gimmicky […]
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About Daniel Doan

Daniel Doan

Daniel is a proven neuro-response conversion copywriter with over 10 years of expertise writing high-converting copy for the largest B2B companies and digital brands in America.

He helps businesses increase their conversions and sales by bridging the gap between what they want to say and what their dream customers need to hear in order to turn into lifelong customers.

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