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I've written over 250 articles on the art of effective written persuasion.

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Emotional Copywriting: 18 Easy Ways To Trigger Emotions On Command In Your Sales Copy

Daniel Doan
by Daniel Doan
on April 8, 2020
People might seem like they're logical. But in all honesty, they're emotional at their core. And that can make it challenging to appeal to their logic when you feel like your offer speaks for itself. I mean, you know what you're offering is solid and shouldn't need to be embellished. And it doesn't need to […]

8 Cold Email Copywriting Tactics That Spark Conversations With B2B Prospects

Daniel Doan
by Daniel Doan
on April 6, 2020
Writing for B2B purposes isn't exactly easy, especially writing emails. At least it isn't when you're going into it blind. But there are plenty of ways to ensure that your message has the best chance of getting through. The idea is that your emails should coincide with your marketing funnel, and each email serves a […]

How To Find A Conversion Copywriter Who Isn't Completely Horrible

Daniel Doan
by Daniel Doan
on April 6, 2020
Everyone is "horrible" at a lot of things, and copywriters are no exception. I mean if you think about it... almost all copywriters are horrible at writing... About topics outside of their expertise. The proper frame would be to find a copywriter that's "horrible" in the way that works for your business Someone who excels […]

Stages Of Awareness: How To Align Your Copywriting Based On Your Prospect’s Customer Journey

Daniel Doan
by Daniel Doan
on April 3, 2020
If only knowing your audience was still enough. For better or worse, there's much more you need to know. If you want to be successful, that is. You see, your prospects are always at some point in the buying process. And one of your responsibilities as a business owner is figuring out where they are […]

How To Write B2B Case Studies That Actually Convert

Daniel Doan
by Daniel Doan
on March 27, 2020
There's an art to copywriting. But it can also be boiled down to science. And in science, only experiments yield results. So take a second and think about what leaves you scratching your head the most with your business. For most people, it has something to do with proving the worth of their offer. Maybe: […]

22 Reasons Why Consumers Purchase Things (And How To Sell To Them)

Daniel Doan
by Daniel Doan
on March 20, 2020
What makes you want to spend your hard-earned money?  Well, if you're like the majority of people you're probably pretty picky about what you buy. And that means that you, as a business owner, have to be on top of your game. More specifically you have to know what makes people tick. And that depends […]

How To Write Compliant Facebook Ad Copy That Converts

Daniel Doan
by Daniel Doan
on March 19, 2020
Aside from Google Ads, Facebook offers the kind of visibility you need in this day and age. The current market is oversaturated Competition is high Days of organic growth are basically over So, it's no coincidence that there are 7 million advertisers on the platform. The potential reach is a whopping $1.9 billion. But there's […]

How To Use Conversational Copywriting To Increase Sales

Daniel Doan
by Daniel Doan
on March 19, 2020
Want results? Sure you do. But the only way you'll see any is to engage your prospects. And if you want to engage them you need to talk the talk. Or more specifically, write the way they speak. The thing is, your copy falls on deaf ears when you're not speaking their language. That's where […]

How To Write Product Descriptions That Captivate And Convert

Daniel Doan
by Daniel Doan
on March 12, 2020
Product descriptions can make or break a consumer's decision to add a product to their cart. You see... A product description needs to: Tell consumers about features Be interesting Get a consumer's attention and hold it if there's any hope to create conversions Interesting descriptions don't make a product worth buying, though. Consider things from […]
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About Daniel Doan

Daniel Doan

Daniel is a proven neuro-response conversion copywriter with over 10 years of expertise writing high-converting copy for the largest B2B companies and digital brands in America.

He helps businesses increase their conversions and sales by bridging the gap between what they want to say and what their dream customers need to hear in order to turn into lifelong customers.

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