How To Write Copy That Resonates With Your Ideal Customer's Unique Personality Archetype To Drive Higher Conversions (There Are 12 In Total)

by Daniel Doan

on July 29, 2022

“Just like Mom used to make.” What image does this phrase conjure up in your mind? A mother, of course. Maybe not yours, but you probably know somebody with a mother or grandmother like that. See, that type of person is present across all cultures throughout the centuries — the personality archetype of the nurturer […]

The 5-Step High-Converting Webinar Copywriting Formula You're Not Using (But Probably Should)

by Daniel Doan

on June 27, 2022

Are you struggling to get results from your webinars? Having a hard time getting people to sign up, let alone show up? You’re not alone. Webinars can be tough. They’re a lot of work, and there’s no guarantee that people will attend, even if they sign up. Still, there’s a way to increase your chances […]

10 Common Issues That Ruin Conversions In B2B Copywriting (And How To Fix Them To Improve Business Results)

by Daniel Doan

on June 14, 2022

For business-to-business (B2B) companies, engaging copy is key to a successful campaign. Copy marketing is not a new idea, but it can create more successful outreach. In simple words, B2B copywriting uses words to persuade people to make a purchase. Sales teams and marketers use it to make the business succeed. B2B copywriting’s main goal […]

8 Ways A Proven B2B Copywriter Can Elevate Your Copy (And Boost Your Sales)

by Daniel Doan

on June 1, 2022

As of 2022, 42.7% of internet users have ad blockers installed on their computers. People now see traditional marketing techniques centered around ads as intrusive. Good thing advertising to businesses is different. See, this trend doesn’t affect B2B (business-to-business) copy. These businesses know all the marketing techniques and embrace whichever ones work. They care about […]

8 Proven Techniques To Improve Your B2B Copywriting (And Increase Conversions)

by Daniel Doan

on May 2, 2022

Business to business (B2B) copywriting isn’t the same as “regular” copywriting. There are similarities, but you can’t write the same type of copy for every audience. For example, imagine how you’d write for the leaders of Fortune 100 companies. Now imagine writing in the same way for college students. If you do that, you’ll find […]

How To Write Better Copy Faster Using Wireframes (And Why You're Leaving Money On The Table Without Them)

by Daniel Doan

on April 25, 2022

When you’re trying to write, there’s nothing worse than an empty document with a blinking cursor taunting you. It’s even worse when you’re writing web copy. You might wonder where to start. What information should you include? What will the page look like once it’s finished? These questions can bog you down, making the writing […]

How To Write Exceptional B2B Content That People Can't Resist Reading (And Drive More Qualified Traffic)

by Daniel Doan

on April 20, 2022

There’s a common assumption that B2B content is boring — that it has to be dry, formal, and corporate. After all, B2B content is meant for other businesses, not individual people. So it should maintain some rigid professionalism, right? Wrong. In fact, if your B2B content is stiff, you’ll put off your audience. Your brand […]

7 Effective Fascination Bullet Formulas That Pique Curiosity And Elevate Desire

by Daniel Doan

on April 12, 2022

Do you know what a fascination bullet is? Relax, it’s fine if you don’t. Chances are you’ve read dozens of them, you just didn’t know what they’re called. The concept came from a copywriter named Mel Martin who developed and coined the phrase “Fascination Bullets.” The method pulled people in with the short, bulleted statement […]

9 SaaS Copywriting Strategies You May Not Be Using (But Should If You Want To Increase Conversions)

by Daniel Doan

on April 4, 2022

Good copywriting boosts sales for SaaS businesses. Chances are you’ve heard that before, but what does it mean? Well, good copywriting helps you generate more conversions. Without compelling copy on your website, landing pages, or emails, no one will want to try out your software — much less buy it. Your audience won't be able […]

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About Daniel Doan

Daniel is a banana-loving direct-response copywriter known for helping some of the largest B2B companies and digital brands in America convert more traffic into sales.

When he's not writing flattering bios about himself in the third person on his website, he's focused on partnering with growing companies to squeeze the juice out of every marketing dollar.

Because when companies successfully bridge the gap between what they want to say and what their customers will read...

Clicks, conversions, sales, and topline revenue will go absolutely bananas.