It’s a boring Sunday night. You decide to browse Netflix for the perfect movie. After an eternity and miles of scrolling, you find yourself with a choice between two award-winning titles. One preview shows a lush, green field set to tranquil music. The other shows a house on fire complemented with dramatic music. Which one […]
In the age of information and endless Google searches, it’s sometimes scary to sell a product. Readers have more information at their fingertips than ever before. They can research you and your product with the click of a button. For this reason, many readers can be hyper-skeptical as they look through copy. They might have […]
It’s hard to stand out, especially if your business is in a competitive and oversaturated market. Your best bet is to present yourself as fresh, original, and different within your market. The problem is that it’s tempting to see what your competitors are doing. Sure, it’s helpful to keep an eye on them, but constant […]
If you’re reading this, you know B2B marketing is vital for your business. Even when you know how crucial it is, you might have a hard time succeeding. The problem is, if you don’t up your game, you’ll miss out on the benefits that B2B has to offer. Those long-term, consistent profits from B2B customers […]
Emotions are inextricably tied to our survival and wellbeing. When something threatens our safety, we experience fear. When our lives depend on something, we desire it. Emotions also play a crucial role in our decision-making process. As a copywriter, you can and should use this to boost sales. One effective way is utilizing one of […]
You got to where you are today because of the power of words. Sure, you might know the latest and greatest SEO tricks and Facebook marketing growth hacks, but none of that amounts to much if you can't use your words to sell to people. With them, you can make your audience the heroes of […]
People might not feel compelled to read your copy no matter how well you write. Want to know why that is? It's because polished copy doesn't mean engaging copy. Copy only works when people can relate to it. It has to help them, give them something they want, or make them feel understood. Your copy […]
The thing about copywriting is that it requires a fundamental understanding of psychology. It takes knowledge of how people think, what they want, and why they want it. Even the best technical writer in the world might lack that knowledge. So, how does your audience think? Well, there are many proven triggers you can rely […]
In digital marketing, we tend to think of things in terms of flowcharts. Higher conversion rates just mean trying to increase the flow. After all, it's a funnel, isn't it? But in truth, the flowchart machine is just the middleman between two parties. Copywriting is all about bridging that gap: tricking the machine so it […]
I'm a direct-response copywriter and conversion specialist with a decade of experience leading growth teams and writing conversion copy for some of the largest brands in America.