The Most Powerful Brand Messaging Framework No One Ever Talks About (And How You Can Use It to Boost Conversions)

by Daniel Doan

on November 28, 2022

Brand messaging is a method of communication done by a person, firm, or group. It’s aimed at explaining and encapsulating the broad strokes of how a brand presents itself publicly. It also lets you tell the story of who you and your company are, the things you believe in, and the aspects of your work […]

How To Write Attention-Grabbing Advertising Hooks: 10 Powerful Copywriting Strategies To Elevate Your Messaging And Conversions

by Daniel Doan

on November 17, 2022

Tired of promoting your business and not seeing a high click or conversion rate? Does it feel like you’ve curated the perfect, solid campaign, landing page, or ad, and no one’s engaging with it? Don’t worry, you’re not alone. Many business owners struggle to write copy that compels people to take action. The issue is […]

How To Properly Using Keyword Research to Improve The Effectiveness Of Your Content Marketing (And Boost Traffic)

by Daniel Doan

on October 3, 2022

Content marketing keyword research is critical. Why? Well, keywords can maintain your ranking in Google's massive index and put you in front of your ideal audience. The right keywords will help search engines determine what topic your content covers and whether it's related to what viewers seek. When you understand how to use keywords, you'll […]

This One Neat Trick Will Dramatically Improve Your Copywriting (And Why Your Copy Will Probably Fail If You Don't Include It)

by Daniel Doan

on September 19, 2022

People have known for years that FOMO makes sales, even long before someone called the concept “FOMO.” It’s been a staple of mainstream radio, television, and major web entities for many years. FOMO is a technique that has shown no sign of abating, and it’s still a tool that companies reach for first in their […]

7 Powerful Psychology-Based Copywriting Strategies You Can Use Immediately To Increase Your Sales

by Daniel Doan

on September 7, 2022

Good copy should advertise a business and promote its offerings. So why isn’t your copy bolstering click-through rates and sales? You can look at the technical side of it, but you might neglect the psychology. See, effective copywriting requires you to know your audience. What are their morals, beliefs, and attitudes? What grabs their attention, […]

7 Rules Of Persuasion You Should Intentionally Break In Your Copywriting If You Want To Boost Conversions

by Daniel Doan

on August 22, 2022

You learn about persuasion early in life. A baby needs its diaper changed? It cries. A baby is hungry? It cries. A baby is tired? It cries. It’s impossible to ignore those cries. Your response is hard-wired into your brain. As you get older, your persuasion develops more variety and substance. It’s not enough to […]

8 Copywriting Mistakes Holding Your Landing Pages Back From Greatness (And Lowering Conversion Rates)

by Daniel Doan

on August 12, 2022

You’ve heard the stories and the hype: “Landing Pages That Make Your Conversions Skyrocket” or “Three Small Copy Tweaks That’ll Triple Your Income,” and so on. People assert that, if you just make a few changes, you’re good to go. Your sales will skyrocket and you won’t have to work as hard as you do […]

Personality Archetype Copywriting: How To Write Copy That Resonates With Your Ideal Customer's Unique Personality To Drive Higher Conversions (There Are 12 In Total)

by Daniel Doan

on July 29, 2022

“Just like Mom used to make.” What image does this phrase conjure up in your mind? A mother, of course. Maybe not yours, but you probably know somebody with a mother or grandmother like that. See, that type of person is present across all cultures throughout the centuries — the personality archetype of the nurturer […]

The 5-Step High-Converting Webinar Copywriting Formula You're Not Using (But Probably Should)

by Daniel Doan

on June 27, 2022

Are you struggling to get results from your webinars? Having a hard time getting people to sign up, let alone show up? You’re not alone. Webinars can be tough. They’re a lot of work, and there’s no guarantee that people will attend, even if they sign up. Still, there’s a way to increase your chances […]

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About Daniel Doan

Daniel is a banana-loving neuro-response copywriter known for helping some of the largest B2B companies and digital brands in America convert more traffic into sales.

When he's not writing flattering bios about himself in the third person on his website, he's focused on partnering with growing companies to squeeze the juice out of every marketing dollar.

Because when companies successfully bridge the gap between what they want to say and what their customers will read...

Clicks, conversions, sales, and topline revenue will go absolutely bananas.