Here's what it'll be like to have me on your team...
1. I'll analyze your existing digital marketing strategy and content, perform a full audit of where you're currently at, and map out your growth goals.
2. I'll focus on improving your sales funnels by tailoring a framework for rapid experimentation using data-driven and experience-backed hypotheses.
3. I'll identify your highest-performing marketing channels and sprinkle my magic digital marketing dust on them to make them even more effective.
4. I'll come up with creative ways to get your existing audience activated and more engaged, leading to more sales and conversions across the entire funnel.
5. I'll detail a complete action plan to get you to from where you are to where you want to be, then execute on that blueprint to get your company growing faster.
In the first week, I will...
Onboard and integrate into your company.
Meet all of your stakeholders to learn about how your company attracts readers and customer prospects.
Audit your acquisition and activation funnels to identify all opportunities for growth initiatives and experiments.
In the first month, I will...
Immerse myself in your product and existing strategy, then identify new growth opportunities to prioritize.
Contribute new ideas to improve conversions, based on well-reasoned hypotheses.
Support the execution of existing projects with measured results.
In the first three months, I will...
Design and execute a multitude of growth projects to increase traffic and conversions to your landing pages.
Double down on high-impact directives and scale the most successful growth campaigns.
Generate traffic and improve conversion rates on any new initiatives that your team may lead.
In the first year, I will...
Own and scale the growth strategy across the entire funnel, maximizing the revenue potential of your company.
Develop numerous innovative and novel approaches to increase your company's reach.
Operate as a subject matter expert on digital marketing and content marketing broadly within your organization.
My areas of full funnel digital marketing expertise include...
Email Marketing Automation
Auditing and optimizing existing email marketing efforts and drip sequences to improve opens and CTRs.
Creating new hyper-targeted drip sequences to warm up email leads at each stage of the buyer journey.
Crafting traffic and sales funnels to drive engaged subscribers to a fully-automated email list.
Content Marketing & SEO
Auditing and optimizing existing lead magnets for increased conversions.
Creating new lead magnets, long-form blog posts, and content upgrades targeting core buyer personas.
Performing keyword research, on-site SEO, and link building at scale.
Facebook Ads & PPC
Creating, testing, and optimizing multimedia Facebook Ads on a daily basis.
Crafting targeted custom and lookalike audiences to retarget on Facebook Ads for key buyer personas.
Managing Google AdWords spend and optimize keyword bidding and negative keywords.
Creating and growing a chatbot designed to educate, inform, and nurture leads down the sales funnel.
Iterating on chatbots to announce new product launches, feature updates, and promotions.
Driving targeted traffic to an engagement-optimized chatbot at scale and nurturing leads to conversion.
Engineering As Marketing
Creating quiz funnels targeting core buyer personas to segment into sub-personas for better targeting.
Developing a web-based tool, such as an industry-relevant calculator to be used as a lead magnet.
Engaging in cross-promotional efforts between two existing products with a shared buyer persona.
Viral Loop Marketing
Creating sharing-optimized viral social media contests that target ideal buyer personas.
Developing creative hyper-targeted giveaways and scarcity-incentivized special offers.
Building out a library of case studies and success stories to be dripped out across all channels.
Conversion Rate Optimization
Analyzing and iterate on buyer persona development at all stages of the customer journey.
Identifying bottlenecks in acquisition funnels and audit areas for performance improvement.
Improving conversion rates by A/B testing landing pages, welcome mats, bars, and exit-intent popups.
Social Media Growth & Engagement
Auditing and optimizing existing social media channels for engagement and conversions.
Building and growing secondary accounts that cater to target demographics for lead generation.
Creating high-converting social media assets and optimize lead generation efforts and CTAs.
Creating a high-value community on a chat-platform that caters towards specific buyer personas.
Building a large and highly engaged Facebook group that gets continual leads on autopilot.
Generating leads via niche forums and online communities such as Reddit.
Reaching out to target buyer personas via email and social media at scale using automation.
Connecting with prospects on social media and perform outbound DMs at scale.
Creating an automated lead generation funnel on LinkedIn, targeting key buyer personas.
Thought Leadership & PR
Leveraging blog platforms such as Quora, Medium, and LinkedIn Pulse to build thought leadership.
Reaching out and pitching relevant buzz-worthy stories to targeted industry journalists.
Getting featured in expert roundups and interviews using HARO and press releases.
Influencer & Partnership Marketing
Reaching out to relevant influencers with targeted incentives to be an affiliate partner.
Connecting with companies who have a complementary offering to engage in a JV partnership.
Identifying relevant blogs to guest post on and/or partner with mailing lists for lead generation.
Still not crystal clear?
Here's a breakdown of what I do for both my personal brand, as well as for my clients on a daily basis, in plain English:
Marketing Funnel Auditing & Strategy
What it is: Looking over your entire marketing strategy, correcting mistakes, and identifying opportunities for improvement.
Why it's important: If you think it's expensive to hire an expert, wait until you hire an amateur to do the job (chances are, you're the amateur and you're messing up big time without knowing it). Heck, even if you think you consider yourself a pro, it always helps to have an experienced professional looking over your shoulder. Remember, even Hemingway has an editor.
Email Marketing Automation
What it is: Setting up email marketing funnels for marketing on autopilot.
Why it's important: Well-crafted marketing emails are amazing at selling things, period. Companies that I consult for regularly make a ton of sales with well-crafted automated emails... and if your funnel is set up correctly with a good enough back-end offer, I've seen thousands of revenue generated per email. Not too bad, right?
Landing Page Building & A/B Testing
What it is: Creating targeted landing pages built for specific buyer personas, then split testing UX and copywriting variations for maximum conversion rate lift.
Why it's important: Getting people on your website or store page is important. Getting them to convert to actual customers? Even better. Having specific landing pages allows you to create "funnels" designed to maximize the relevancy of the on-site copy to get your traffic to convert. Landing pages need love though, and that comes in the form of A/B testing to figure out what changes will result in proper lift.
Conversion Rate Optimization
What it is: Helping your landing pages convert better, leading to a larger email list and sales.
Why it's important: Most businesses have websites, landing pages, and social media profiles. Each of those are considered digital assets that can be leveraged to drive traffic on autopilot, nurturing leads down a sales funnel. Now, if they're poorly optimized (as most are), you can expect to see very little to no traction. Enter conversation rate optimization... AKA increasing the number of visitors converted into warm leads to be nurtured.
Website Copy Editing
What it is: Modifying the wording, structure, and storytelling on your website or store page to increase conversions.
Why it's important: Chances are, the wording on your website and digital assets could be improved. There's nothing more off-putting than horribly written copy that doesn't address your target audience's needs. Having someone come in and edit that can make or break your funnels.
Facebook Ads Management
What it is: Running paid social advertising, scaling up, and keeping your customer acquisition costs in check.
Why it's important: A lot of people have no idea how to run ads. They'll boost a post on Facebook and be dumbfounded when they get no sales. Or, they'll manage to run a few Facebook Ads with absolutely no idea what to look for when it comes to optimizing for positive ROI. Enter... paid social management. The role requires continually testing ad creatives, setting up landing pages, creating custom audiences, narrowing down demographics, monitoring performance, scaling up properly when the CAC to CLV ratio works out, and a lot more. Actually, this is a full-time job at a lot of companies due to how in-depth and technical the process is.
What it is: Building and optimizing sales funnels for product launches and line extensions.
Why it's important: This is arguably one of the most important aspects of digital marketing. You need to build a solid funnel. It usually starts with obtaining a steady stream of high-quality targeted traffic, then leads to conversion, then nurturing (which involves retargeting and multiple touch points), then point of sale. After which, lifecycle marketing comes into effect and requires even more touch points and segmentation. A series of properly-built funnels can be the difference between failure and success for many companies.
Community Building & Management
What it is: Creating and fostering a community of like-minded individuals, giving value to them, keeping them engaged, and continually building your tribe.
Why it's important: There's a saying floating around in entrepreneurial circles that says that you only need 1,000 true fans to scale an online business... I would have to slightly disagree (especially when it comes to B2C). The number of true fans that you need depends on the lifetime revenue value of your fans. For example, if you have 1,000 fans who purchase a $5 digital product, that's only $5,000... hardly anything to write home about. Bottom line? You need to expand your community and reach as far as possible. You'll need much more than a thousand people.
Organic Social Media Marketing
What it is: Growing your social media accounts with a proper content, inbound, and outbound strategy.
Why it's important: Social media doesn't work unless you do. It's not enough just to have social media accounts and post things... you need a system and clearly defined processes to get traffic. Then, you need to convert that traffic into leads. You'll need a proper content strategy and calendar (so that your posts don't go ignored), and you'll need a way to actively engage with new followers and potential customers in a way that makes sense with your schedule.
Outbound Lead Generation
What it is: Building a scalable system that gets you leads on autopilot.
Why it's important: Let's say that you're a freelance developer trying to secure a software engineering gigs, or a composer trying to find work creating soundtracks for video games... you're going to need to find out how to consistently get clients. Now, you could spend a ton of effort trying to get clients one-by-one, or you could build processes and systems that will do the heavy lifting for you so that you can spend more time actually doing what you're good at, as opposed to trying to find work.
Bottom line? I've helped hundreds of business owners grow...
As a marketing executive who has helped create and grow a multitude of multi-million dollar businesses over my career, I've picked up a lot of lessons over the years (and have stored them in my Knowledge Vault).
I've executed hundreds of marketing experiments, built massive audiences on social media, scaled thousands of dollars in ad spend, and helped hundreds of founders and companies grow.
My mission, above all else, is to help you dominate your niche by using cutting-edge digital marketing tactics combined with world-class execution.
As a Portable CMO, I can handle all of your digital marketing efforts for you as well as train you and your team on how to build effective, efficient, and scalable marketing systems to grow in the fastest way possible.