Before we begin working with a new client, we want to make sure we’re a good fit for you. In our 20-minute discovery session, we’ll ask you where your company is at, what your content goals are, and the type of content you’re looking to produce. Based on this call, we’ll follow up with samples of our various types of content and next steps, or we’ll refer you to another company that might be a better fit.

We almost always have a backlog of new clients waiting to start, so once you’re ready to reserve a spot in our production calendar, we’ll send over an estimated timeline and statement of work. This allows us to ensure we have enough writers and editors ready to help maintain our rigorous quality standards, and that both parties are on the same page as far as the scope of work is concerned.

During the topic strategy phase, we’ll define your content goals, requirements, and the preferences of all stakeholders on your team. Your team will be able to provide examples of articles you like and any desired topic ideas you have in mind. Some clients already have an idea of what topics they would like covered, but don’t worry if you don’t have any; this is not required. Our Technical Content Specialists will create multiple topic clusters through search engine keyword research and community-based research for your team to review and approve. Our topic strategy process typically takes a week.

With topics in hand, we’ll create detailed briefs and outlines for each piece. By breaking down each post and detailing the exact expectations before we start writing, we can ensure that expectations are clear for our writers and editors. Once you approve the briefs and outlines, we’ll get them into our system and send over a finalized production schedule. Typically, this won’t deviate much from the proposal unless you need more time to review and approve the briefs. Your team reads and approves each brief before we begin writing.

At this point, we’ve already started recruiting writers, and now that your briefs are in our system, we will start assigning them to our writers. Because many of our writers are practicing medical professionals, you’ll likely have several writers assigned to your content over the course of the engagement. Our skilled editing team and technical content specialists ensure that the quality and tone of each piece are consistent with our style guide and your preferences. The goal is for each piece to come back to you ready to publish.

Your first article will usually be ready around four weeks after your briefs are approved. Additional content rolls in after that. While we invest a lot of time planning out content with each new client, we expect to accommodate minor revisions on the first article or two as we figure out your style and preferences. You have 30 days to request revisions for each article, with unlimited revisions available, as it’s important to us that our content meets your expectations.

After the first article is sent, you’ll start receiving new content every week or multiple times a week based on your production schedule. We work hard in the planning process upfront to ensure we can deliver content consistently. That said, we do occasionally need to swap the order of articles based on writer availability and expertise.

About halfway through your first three-month engagement, we’ll start to talk about coming up with more topics and renewing your plan. Pending a signed renewal, we’ll work with you to start on the next batch of content to minimize or avoid production gaps.