From venture-backed startups to household brands,
we’ve helped over 200 companies grow faster with content.
Impeccably written done-for-you strategy, content, and copy to grow your business, get more traffic, and win more customers.
Together, we’ll create expertly-written content your tribe will love.
Brand Voice Guidelines
Company Slogans & Taglines
Websites & Landing Pages
Direct-Response Sales Emails
Press Releases & PR
Video Scripts & Storytelling
B2C & B2B Copywriting
Social Media Strategy
Blog Posts & SEO Articles
eBooks & Whitepapers
Webinar & Podcast Scripts
Newsletters & Email Automation
B2C & B2B Content Marketing
All your business content, written by a figurative ghost.
Conversion-Focused Messaging Overhaul
If you already have an established brand and tone, but need to adjust your messaging to improve your conversions, we’ll write new copy for your most important pages to bring your brand to life. We can also audit your landing pages as well, so you can run our modifications against the control and find out how much our revised copy will improve your conversions.
Website & Landing Page Copywriting
Much more in-depth than the quick refresh, we can handle all of the content and copy on your entire website. We’ll study your business as well as the competition, and draft new messaging to make your offer compelling, exciting, conversion-optimized and most of all, relatable to your target audience to drive maximum engagement.
Online Courses & Educational Nurture Funnels
The more educated your prospects are about who you are and your industry, the more confident they’ll be when it’s decision time. This is true whether you’re trying to get press attention, build partnerships, or explain a complex offer. For these projects, we can typically create a lengthy guide for you that will educate and further nurture your audience.
Blogging & Search Engine Optimized Content
Putting out high-value content is crucial for gaining organic traction in the digital age while becoming a trusted resource for your potential customers. Depending on the length and complexity, we can create a series of expertly-drafted, SEO-optimized blog posts for you, each meticulously mapped out to different stages of your target persona’s buying journey.
E-Books, White Papers, & Lead Magnets
If you’re a busy executive who want to become respected as a thought leader in your field, we can help with that. We’ll interview you, then handle all of the legwork for you while you sit back and watch the book you’ve always wanted to write come to life. Thoroughly-researched white papers and technical lead magnets can also be added in the mix as well.
Email Marketing & Segmented Drips
Sending valuable content to your list is paramount for customer engagement and brand building. We’ll handle promotional emails, journey flows, and segmented emails to get your tribe engaged and buying. This way, you’ll be in continual contact with your prospects and continually nurture them through the decision-making process, improving your conversions.
Our ghostwriting process is spread across four phases.
1. Research, Insights, & Data
This phase is all about collecting and analyzing the voice of your customer. This could look like a thorough review of existing research and data, reviewing a survey for existing customers, or competitor "raw voice" message mining via product reviews, and forums.
2. Writing and Editing
This is the creation phase, where all of that juicy data is put to work. Writing and editing can include landing page optimization, onboarding emails, segmented email sequences, pre and post-event emails, retention drip sequences, or emails to churned customers.
3. Implementation, Optimization, & Validation
The most exciting phase, this is when the data, writing, and analysis are put to the test. Through proper implementation in your analytics suite and email service provider, landing page conversion rates and emails are tested against previous performance.
4. Upkeep & Content Development
Conversion optimization is a a constant moving target, as your audience evolves over time. Continual upkeep helps ensure that your content is relevant while supporting copy and content gets a once-over to ensure that our efforts are continually moving the needle.
Sound like a good fit?
Get in touch now to schedule a free consultation call to learn how we can help.