▸ I’m obsessive about voice. I can quickly adapt to a new brand voice and effortlessly match your tone with each word choice I make.

▸ I’m all about the avatar. I examine your ideal customer thoroughly to make sure I speak to your prospects at the right spot in their journey.

▸ I’m conversion-focused. I know when jargon is useful and when it gets in the way, when to add a dash of style and when to stick to the facts.

▸ I’m a style vanguard. I am serious about upholding style rules and offended by typos. I know how to make weak copy objectively better.

▸ I’m human-centric. I can make even the most boring, technical concepts compelling, understandable, and overwhelmingly persuasive.

▸ I’m fact-based and data-driven. I persuade with facts, not fluff. I challenge my assumptions and support my word choices through testing.

▸ I’m a persuasion ventriloquist. I’ll channel your tone of voice and convince your audience while hyper-focusing on their needs and desires.

▸ I’m hopelessly addicted to bananas. I’ll convert all the potassium I ingest into words that drive meaningful business results for your company.

(Don't have the secret password? Click here to reach out.)