▸ I’m obsessive about voice. I can quickly adapt to a new brand voice and effortlessly match your tone with each word choice I make.

▸ I’m focused on avatars. I examine the end goal behind every project I touch to paint a coherent and engaging customer journey.

▸ I’m conversion-focused. I know when jargon is useful and when it gets in the way, when to add a dash of style and when to stick to the facts.

▸ I’m a style vanguard. I am serious about upholding style rules and offended by typos. I know how to make weak copy objectively better.

▸ I’m a detail-oriented listener. I'm all about getting it right. I know how to take and apply specific feedback during rounds of iterations.

▸ I’m consumer-forward. I can make even the most boring, technical concepts compelling, understandable, and overwhelmingly persuasive.

▸ I’m fact-based and data-driven. I persuade with facts, not fluff. I challenge my assumptions and support my word choices through testing.

▸ I’m a persuasion ventriloquist. I’ll channel your tone of voice and speak directly to your audience while hyper-focusing on their needs and desires.

( Don't have the pass? Request it HERE )