▸ I’m obsessive about voice. I can quickly adapt to a new brand voice and effortlessly match your tone with each word choice I make.
▸ I’m all about the avatar. I examine your ideal customer thoroughly to make sure I speak to your prospects at the right spot in their journey.
▸ I’m conversion-focused. I know when jargon is useful and when it gets in the way, when to add a dash of style and when to stick to the facts.
▸ I’m a style vanguard. I am serious about upholding style rules and offended by typos. I know how to make weak copy objectively better.
▸ I’m a detail-oriented listener. I'm all about getting it right. I know how to take and apply specific feedback during rounds of iterations.
▸ I’m consumer-forward. I can make even the most boring, technical concepts compelling, understandable, and overwhelmingly persuasive.
▸ I’m fact-based and data-driven. I persuade with facts, not fluff. I challenge my assumptions and support my word choices through testing.
▸ I’m a persuasion ventriloquist. I’ll channel your tone of voice and convince your audience while hyper-focusing on their needs and desires.
▸ I’m hopelessly addicted to bananas. I’ll convert all the potassium I ingest into words that drive meaningful business results for your company.
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High-converting direct-response copy for growing B2B companies and disruptive digital brands.