▸ I’m obsessive about voice. I can quickly adapt to a new brand voice and effortlessly match your tone with each word choice I make.
▸ I’m focused on avatars. I examine the end goal behind every project I touch to paint a coherent and engaging customer journey.
▸ I’m conversion-focused. I know when jargon is useful and when it gets in the way, when to add a dash of style and when to stick to the facts.
▸ I’m a style vanguard. I am serious about upholding style rules and offended by typos. I know how to make weak copy objectively better.
▸ I’m a detail-oriented listener. I'm all about getting it right. I know how to take and apply specific feedback during rounds of iterations.
▸ I’m consumer-forward. I can make even the most boring, technical concepts compelling, understandable, and overwhelmingly persuasive.
▸ I’m fact-based and data-driven. I persuade with facts, not fluff. I challenge my assumptions and support my word choices through testing.
▸ I’m a persuasion ventriloquist. I’ll channel your tone of voice and speak directly to your audience while hyper-focusing on their needs and desires.
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10586 W Pico Blvd #101
Los Angeles, CA 90064
High-converting copywriting for B2B companies and disruptive digital brands.