Business leaders and marketing executives...

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Improve your copywriting.

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12
CHAPTERS
28,734
WORDS

Lessons learned from a decade of expertise writing copy for the largest companies in America...

It's no secret, you're getting a copy of my brain in a book...

Steal all my best copywriting strategies

Learn my go-to process to tackle any copywriting need for your business, whether it's a landing page, email sequence, Facebook Ad, video script, or long-form sales page.

Master advanced-level written persuasion

Uncover the lesser-known patterns and formulas humans have been using for years to sell so you can get them to go from a lead to a loyal customer with less friction.

Discover how to tell more effective stories

Get my storytelling shortcuts that make it dead simple and almost effortless to come up with just the right angle and persuasive narrative for your sales copy on demand.

Over 10 years of copy knowledge distilled into a giant playbook you can use right now, for FREE.

28,374+ words. 12 chapters. Zero fluff.

You'll get access to my best proven strategies, including...

COPYWRITING CHECKLISTS

Battle-tested checklists designed to help you audit your own sales collateral and write high-converting copy.

PERSUASION
FRAMEWORKS

Carefully curated strategies and tactics designed to get your sales pages, ads and emails converting like crazy.

FOOLPROOF
OUTLINES

Finely-tuned outlines to identify growth opportunities that'll boost landing page and sales letter conversion rates.
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