Is coaching right for me?

It depends. I’ve been providing private coaching services for startup founders and entrepreneurs in need of marketing guidance for the past few years. This includes growth, lead generation, copywriting, user retention, and audience building.

If you can relate to one or more of the following statements, coaching might be a good fit for you:

  • You struggle to get past the six-figure mark in your online business.

  • You have no idea how to use the internet to consistently attract your dream clients.

  • Running your online business seems to take far longer than 40 hours a week.

  • You feel like you’re putting in plenty of work, for little or no reward (and your lack of ROI proves that).

  • Or you’re experienced, but feel stuck, as if no progress has been made in at least six months.

As impossibly stressful as it feels to get your business where you want it to be, trust me when I say that every entrepreneur out there has been exactly where you are now… myself included.

That’s why I developed my coaching program, to show you that you’re not alone in this, and to teach you how to find your footing, so you can finally start seeing the results of all of your time and effort.

With me as your coach, you’ll be able to learn…

  • How to grow your audience consistently, and build a strong community of fans and followers.

  • The proper way to market yourself on social media, without the stress of feeling overwhelmed.

  • Blog optimization, on-page and off-page SEO, and what it can do for your traffic (hint: a lot).

  • Solid copywriting practices, and how you can 2-10x conversion rates by changing how you write.

  • Ways to boost your landing page conversion rates using psychological tactics and triggers.

  • How to land consistently line up customers to the point where you’re not sure what to do anymore.

  • And so much more…

 
unnamed.jpg
 

How do I know if coaching will be worth it?

No matter where you’re at, coaching can be a valuable tool for your arsenal if you’re feeling stuck. You’ll benefit from the push in the right direction, especially when we’re feeling lost in a sea of to-do lists, meetings, worries, and unmet goals.

Whether you’re stuck but experienced, or just starting out on this crazy journey with online business, you have the power to improve your career, business, and life. There is a way to achieve your goals, and be successful, doing exactly what you want to do with the power of digital marketing (in most cases, usually).

And I’ve worked for over half a decade studying marketing, keeping up with the latest tools and trends, and attempting to drill it down to a set of repeatable and scalable processes. I’ve started from the bottom, but have managed to get pretty far in my career over the past half-decade.

Here are some of the milestones I’ve accomplished in that time:

  • Developed the world’s first fully ASCII RPG on Steam, SanctuaryRPG, then managed to ship over half a million copies on Steam (the gaming industry’s largest platform for video games).

  • As Co-Founder and CMO of Black Shell Media, I worked with my team on everything from marketing to publishing operations for video game development studios.

  • Shipped over 2.1 million units of games on Steam (over 65 product launches), and have given talks at TEDx, Google, SXSW, TwitchCon, and more.

  • Used my success in video games to catapult myself into the world of Fortune 500’s and startups, and found myself working on digital marketing efforts for the world’s fastest growing companies.

  • Grew my personal social media network to well over 725,000 followers using systems and processes that took me years to discover and refine.

  • And authored several eBooks of my own on Amazon on marketing, game development, and productivity, which have now been read by thousands of people.

 

But it wasn’t always this way…

It’s easy to take a look at someone, and judge them based on their accomplishments thus far. You may wonder how you can compare to someone, anyone, who has achieved the bulk of their goals.

I know I did when I first started out. I never thought that I could even scale a company to six-figures, let alone blow past that.

It’s kind of surreal, looking back.

I began my career in digital marketing in the strangest way: I had been laid off of my poorly-paying IT job, fresh out of college…

…and I was struggling to get my indie game development studio off the ground. In fact, I was living off of food stamps, eating expired TV dinners from the dollar store, the whole nine.

It wasn’t until I realized that I needed to work magic with marketing, that I began to really take it seriously. It didn’t matter how great my games were, no one would play them if they weren’t visible online.

No one would even know about them.

So I began to study marketing, reading all the books, all of the articles and blog posts that I could possibly squeeze into my day-to-day.

When I wasn’t designing the game, or coding it, I was reading up on how to best go about marketing it.

Fast-forward to the present, and you have someone who turned their modest success in the gaming industry into so much more.

And yet, I am always striving for improvement, always setting my sights on new horizons.

I wish the same success for you… anonymous person reading this page.

 
 

All jokes aside, my mission is to help you grow…

I know you’re busy, and that running a business is hard work, and that having a coach on top of all of that makes it all seem so much more daunting…

But what if it means getting unstuck? What if it means a new chapter?

Better still, what if it means finally finding your footing, reinvigorating your sense of adventure, and establishing clear, attainable goals?

Here are some of the things you could look forward to:

  • Gain more clarity about who your clients really are, where they hang out, and how to get them to convert.

  • Figure out how to best position yourself and your offering so that people will actually care about you.

  • How to figure out the best way to price your services or products in a way that’ll scale.

  • Develop a marketing strategy and framework for your company, tailor-made for your situation.

  • Discover untapped sources of revenue generation that you and your team may have overlooked.

  • Operate your business with confidence moving forward, knowing what to do if you’re ever stuck again.

With me as your coach, you’ll be in a better position to achieve your business goals faster.

 

How are you different from other coaches and consultants?

Unlike most other coaching services, I don’t exclusively focus on just the latest gimmicky tactics and overrated trends.

I also teach the mindsets that will never go out of style, the proven methods that have worked for decades.

And that’s an investment that will pay you back regularly for the rest of your career.

Of course, making this type of investment isn’t easy. Not only does it involve courage, time, money and effort, it’s may seem a daunting task all around… since you may feel doubtful that getting a coach will help you.

But I want you to feel confident that working with me is a smart decision.

So, don’t save this for later, pending on a list you only lightly gaze at once a year. Even if you’re not 100% on board just yet, take a chance and reach out.

Let’s get to know each other, and see how I can meet your individual needs, before moving forward. I would love to help you get on the path you deserve to be on.

 

Here's what it'll be like to have me coach you…

1. I'll analyze your existing digital marketing strategy and content, perform a full audit of where you're currently at, and map out your growth goals.

2. I'll focus on improving your sales funnels by tailoring a framework for rapid experimentation using data-driven and experience-backed hypotheses.

3. I'll identify your highest-performing marketing channels and sprinkle my magic digital marketing dust on them to make them even more effective.

4. I'll come up with creative ways to get your existing audience activated and more engaged, leading to more sales and conversions across the entire funnel.

5. I'll help you detail a complete action plan to get you to from where you are to where you want to be to get your company growing faster.

 

My areas of digital marketing expertise include...

 

Email Marketing Automation

  • Auditing and optimizing existing email marketing efforts and drip sequences to improve opens and CTRs.

  • Creating new hyper-targeted drip sequences to warm up email leads at each stage of the buyer journey.

  • Crafting traffic and sales funnels to drive engaged subscribers to a fully-automated email list.

 

Content Marketing & SEO

  • Auditing and optimizing existing lead magnets for increased conversions.

  • Creating new lead magnets, long-form blog posts, and content upgrades targeting core buyer personas.

  • Performing keyword research, on-site SEO, and link building at scale.

 

Facebook Ads & PPC

  • Creating, testing, and optimizing multimedia Facebook Ads on a daily basis.

  • Crafting targeted custom and lookalike audiences to retarget on Facebook Ads for key buyer personas.

  • Managing Google AdWords spend and optimize keyword bidding and negative keywords.

 

Chatbot Marketing

  • Creating and growing a chatbot designed to educate, inform, and nurture leads down the sales funnel.

  • Iterating on chatbots to announce new product launches, feature updates, and promotions.

  • Driving targeted traffic to an engagement-optimized chatbot at scale and nurturing leads to conversion.

 

Engineering As Marketing

  • Creating quiz funnels targeting core buyer personas to segment into sub-personas for better targeting.

  • Developing a web-based tool, such as an industry-relevant calculator to be used as a lead magnet.

  • Engaging in cross-promotional efforts between two existing products with a shared buyer persona.

 

Viral Loop Marketing

  • Creating sharing-optimized viral social media contests that target ideal buyer personas.

  • Developing creative hyper-targeted giveaways and scarcity-incentivized special offers.

  • Building out a library of case studies and success stories to be dripped out across all channels.

Conversion Rate Optimization

  • Analyzing and iterate on buyer persona development at all stages of the customer journey.

  • Identifying bottlenecks in acquisition funnels and audit areas for performance improvement.

  • Improving conversion rates by A/B testing landing pages, welcome mats, bars, and exit-intent popups.

 

Social Media Growth & Engagement

  • Auditing and optimizing existing social media channels for engagement and conversions.

  • Building and growing secondary accounts that cater to target demographics for lead generation.

  • Creating high-converting social media assets and optimize lead generation efforts and CTAs.

 

Community Building

  • Creating a high-value community on a chat-platform that caters towards specific buyer personas.

  • Building a large and highly engaged Facebook group that gets continual leads on autopilot.

  • Generating leads via niche forums and online communities such as Reddit.

 

Outbound Marketing

  • Reaching out to target buyer personas via email and social media at scale using automation.

  • Connecting with prospects on social media and perform outbound DMs at scale.

  • Creating an automated lead generation funnel on LinkedIn, targeting key buyer personas.

 

Thought Leadership & PR

  • Leveraging blog platforms such as Quora, Medium, and LinkedIn Pulse to build thought leadership.

  • Reaching out and pitching relevant buzz-worthy stories to targeted industry journalists.

  • Getting featured in expert roundups and interviews using HARO and press releases.

 

Influencer & Partnership Marketing

  • Reaching out to relevant influencers with targeted incentives to be an affiliate partner.

  • Connecting with companies who have a complementary offering to engage in a JV partnership.

  • Identifying relevant blogs to guest post on and/or partner with mailing lists for lead generation.

 

I've helped hundreds of business owners grow...

As a marketing executive who has helped create and grow a multitude of multi-million dollar businesses over my career, I've picked up a lot of lessons over the years (and have stored them in my Knowledge Vault).

I've executed hundreds of marketing experiments, built massive audiences on social media, scaled thousands of dollars in ad spend, and helped hundreds of founders and companies grow.

My mission, above all else, is to help you dominate your niche by using cutting-edge digital marketing tactics combined with world-class execution.

As your coach, I can teach you what you need to know, guide you past obstacles, and arm you with the tools you need to build effective, efficient, and scalable marketing systems to grow in the fastest way possible.