Meet Chris Haga…
A former AAA game development veteran turned indie game developer.
Prior to going out on his own, he had spent more than a decade working at interactive entertainment behemoths such as Blizzard Entertainment, and Riot Games.
But alas, he wanted to branch out on his own and flex his creative muscles even more.
So, in 2016 he founded Looty Games, and has been hard at work ever since developing Cannon Ballers with a small team of cross-functional programmers, artists, and designers.
His biggest issue, though? Time. As the founder of a small studio, he oftentimes has to wear ALL the hats. Art, management, programming, game design, writing, testing… you name it, he had to tackle it when it came up. Doing all that left him very little time to focus on marketing. And so, he decided to reach out for help.
He sent me an email a while back, hoping to get more clarity on his digital marketing efforts and booked a 1-on-1 consulting session with me.
What happened next? Well…
During our 1-hour consulting session…
He prepared a few questions and sent them over, and I swiftly tackled them one by one.
Among the questions asked were…
“With our budget, how would you spend it to have the largest bang for our buck?”
“Does reaching out to press sites matter?”
And… “How can we go about building a contracting business to keep money coming in?”
I provided detailed answers, and gave him clarity on:
Marketing Mindset & Analytics
How to set up a conversion funnel
How to execute marketing experiments
How to figure out the right numbers to track
Instagram, Twitter, and Facebook Strategy
How to get consistent traction on social media
How to optimize and refine paid ad spend
How to automate top-of-funnel marketing
Press Outreach, PR, and Influencer Strategy
How to get press to actually cover your game
How to retarget journalists on Facebook
How to approach influencer marketing
Audience Building & Engagement
How to grow a subscriber base
How to engage, delight, and convert
How to nurture fans with automation
Organic Growth Hacking
How to reliably hit the front page of reddit
How to consistently increase user engagement
How to boost viral coefficient of ad spend
Landing Page Strategy & Optimization
How to boost conversion rates by 300-500%
How to optimize visuals and text elements
How to get the first 1,000 engaged fans
What happened afterwards?
I was quite surprised.
It was pretty insane that we managed to cover all of that in the span of just an hour—crazy stuff!
Not only was Chris able to achieve clarity on what steps he needed to take with his marketing moving forward…
…but he sent me this email a short week later:
Before having the consultation with you, I'd spend 1 dollar and get 0.3 signups.
After implementing your advice, we’re now getting 3.9 signups with every dollar spent.
This was a conversion rate increase of…
I was floored.
I’ve done hundreds of these consulting sessions over the past few years, but Chris’ astounding results shocked me the most out of every single call that I’ve done.
So, I decided to give him even more value.
I wrote back and gave him a few more tips on how he could go even further with his landing page and marketing optimization to get even more signups per marketing dollar spent.
And that’s how a typical consulting engagement with me goes!
I asked him for a brief testimonial of my consulting session a few days after that, and here’s what he had to say…
"Daniel is an expert in practical digital marketing. He gave us very practical suggestions in our one hour consultation that are having a meaningful impact on our business, and I would strongly suggest working with him."
- Chris Haga, CEO at Looty Games
Not too bad, right?
If you’d like to learn more about how to grow your traffic,
improve your market positioning, and increase your conversions…