Workato develops software that helps companies automate complex workflows. Businesses use their software in a variety of departments, including IT, HR, marketing, sales, finance, and support. Their quick, intelligent, and powerful product enables businesses to streamline their workflow and optimize growth.
It was important for them to work with a partner who understood the ins-and-outs of the tech industry and who could delivery high-quality work — they were looking for a conversion copywriting expert to help them write integration pages that would effortlessly explain benefits and value propositions.
They had a solid foundation to work with, but they were looking for additional help writing technical copy. I delivered technical integration page copywriting for dozens of landing pages, helping to better communicate value propositions for their customer base. Through this, I made sure to do thorough voice-of-customer research to ensure that I successfully covered the core benefits that mattered most to their ideal persona, which helped to cement their offering’s stickiness.
As Workato grew, my partnership with them grew as well. I was able to provide a steady stream of strong, resonant copywriting to the growing Workato team. They were able to scale up their internal operations while I assisted them as a reliable copywriting partner, creating controls and lifting conversions on key landing pages. Going forward, they'll continue to work with me to support new copywriting initiatives as new integration and category pages need writing.
High-converting direct-response copy for growing B2B companies and disruptive digital brands.