Case Study

Industry: D2C E-Commerce / Retail

Services Delivered:

  • Website Copywriting
  • Landing Page Optimization
  • Product Descriptions
  • Social Media Copywriting

The Challenge

Founded in 1991 in Orange County, Volcom is best known as a leader in the boardsport space. This household street fashion brand changed the landscape, making sports like surfing, skateboarding, and snowboarding more accessible by offering a wide range of items for young men and women. This accessibility made them one of the largest players in their segment as a lifestyle brand that designs, markets, and distributes boardsports products.

Despite their massive retail presence, they needed better product description copy for hundreds of their products. Like many companies with an eCommerce model, they needed to increase their product pages’ conversion rates. Not to mention, they needed on-brand copy that stood out and converted better than their existing controls.

The Solution

I wrote conversion-optimized copy for hundreds of products, ranging from casual street-wear to bold skater chic. I also delivered top-tier copy for hundreds of Volcom products, ensuring consistency and quality throughout.

The Results

My copy is now the winning control for hundreds of their product descriptions and landing pages. As a result, I’m now one of Volcom's most trusted copywriting partners, helping them reach new heights with their digital properties through crafting high-converting copy that drives strong results.

Could Volcom's success story become the driving force behind yours?

Get in touch and discover what higher-converting copy could do for your business.

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