As a social networking and microblogging platform, Tumblr has always been a place for users to express themselves freely and connect with like-minded individuals. Founded in 2007, the website's user-friendly interface allows for quick posts in a short-form blog or multimedia format, as well as social interaction features such as re-blogging and following other users.
This freedom of expression has contributed to Tumblr's success over the years, attracting a diverse and engaged audience. However, Tumblr recently found itself struggling to consistently engage its Gen Z audience.
As a result, the brand turned to me for help in improving its existing assets and driving higher engagement rates. It was crucial for Tumblr to work with a partner who understood how to craft compelling copy that would motivate its audience to take action.
In addition to writing in-house content, I also created conversion-optimized sales page copy and middle-of-the-funnel ads for Tumblr. The goal was to ensure that all copy was polished and compelling, driving higher levels of engagement and conversion.
Thanks to my efforts and the improved content, Tumblr saw a significant increase in engagement in its marketing efforts. The brand's reputation for creating high-quality content was finally reflected in its messaging and outreach, and as a result, Tumblr's Gen Z audience began consistently engaging with the platform.
Moving forward, Tumblr plans to continue collaborating with me on an as-needed basis to maintain and build upon this momentum. By working together, we will be able to continuously evolve and improve the brand's messaging and outreach strategy, ensuring that it remains relevant and engaging for its Gen Z audience.