Case Study

Industry: Financial Advisory

Services Delivered:

  • Conversion Content
  • Email Nurture Sequences

The Challenge

The Motley Fool helps people reach their financial goals with investment guidance. The company has provided services to millions of people worldwide with both free and premium tools. With affiliates like Motley Fool Wealth Management and Motley Fool Ventures, users can learn where, when, and how to invest and maximize their returns.

They were looking for a proven copywriter to help them write a steady stream of emails and ads that would help them drive more qualified top-of-funnel subscribers. It was important for them to work with a partner who understood how to write for an audience familiar with financial terminology.

The Solution

They had a solid foundation to work with and had already been writing many of these assets in-house but were looking for additional help. So, I delivered a cadence of strong copywriting for ads and emails that beat existing controls. These pieces were carefully crafted to align with their brand voice and nudge readers towards conversion goals.

The Results

As The Motley Fool grew, my partnership with them grew as well. With me by their side, they were able to get masterfully written emails and ad copy, allowing them to grow faster and launch more campaigns without the complexity of having to hire more in-house staff. In addition, they received strong conversion copy for a variety of sales and marketing assets, which will be an evergreen part of their inbound customer acquisition funnel. Going forward, they'll continue to work with me as new projects come up.

Could The Motley Fool's success story become the driving force behind yours?

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