Case Study

Industry: Financial Advisory

Services Delivered:

Conversion Content
Email Nurture Sequences

The Challenge

The Motley Fool is a leading provider of investment guidance and tools, helping people all over the world reach their financial goals. With a wide range of resources, including both free and premium options, they have assisted millions of people in learning how, when, and where to invest for maximum returns.

As they looked to expand their reach even further, they realized that they needed a skilled copywriter who could help them produce a steady stream of emails and ads that would attract high-quality, top-of-funnel subscribers. It was crucial for them to work with someone who understood financial terminology and could write for their target audience in a way that would effectively guide readers towards conversion goals.

The Solution

That's where I came in. With a strong foundation in copywriting and a deep understanding of the financial industry, I was well-equipped to help The Motley Fool achieve their goals.

I delivered a consistent cadence of top-notch copywriting for emails and ads that exceeded their existing controls and effectively aligned with their brand voice. These carefully crafted pieces were designed to nudge readers towards their conversion goals and drive more qualified subscribers to the top of the funnel.

The Results

The results of our partnership have been impressive. With my help, they've been able to grow faster and launch more campaigns without the need to hire additional in-house staff. In addition, my contributions have resulted in strong conversion copy for a variety of sales and marketing assets that will be an integral part of their inbound customer acquisition funnel going forward.

As The Motley Fool continues to grow and evolve, they'll be able to rely on my expertise to help them with new projects that come up. I'm excited to continue working with them and supporting their growth as they strive to help even more people reach their financial goals.