Case Study

Industry: Education

Services Delivered:

  • Email Nurture Sequences

The Challenge

Stanford is a private research university in California, known as one of the most prestigious in the world. Its alumni have founded many companies, creating 5.4 million jobs created since 2011 and $2.7 trillion in revenue since its founding. There are seven schools in the university, with three schools having 40 academic departments and four schools offering graduate programs in law, medicine, education, and business.

It was important for them to work with a partner who understood how to write strong copy and deliver high-quality work. When we met, they were launching a new affiliate program and were looking for strong copy that would inspire prospects to book a call to learn more.

The Solution

They had a solid foundation to work with and already had notes but were looking for additional help crafting their messaging. So I wrote several emails for them and helped them come up with marketing collateral that not only clearly articulated their value propositions but helped them position themselves in a way that made them stand out in the market.

The Results

They couldn’t have asked for better results. With my help, they launched a new cold email campaign that clearly spoke to their ideal prospects generated new opportunities and deals. Going forward, they'll continue to work with me to support new copywriting initiatives and key sales and marketing assets.

Could Stanford University's success story become the driving force behind yours?

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