Case Study

Industry: B2B SaaS

Services Delivered:

  • Website Copywriting
  • Landing Page Optimization
  • Sales Page Copy

The Challenge

Shopify is a powerful platform that allows users to create and customize online stores. The company had humble beginnings, starting when Tobias Lütke and Scott Lake tried to open a store for snowboarding equipment called Snowdevil. That’s when they became aware that there was a lack of efficient, user-friendly e-commerce products. Instead of working within those limitations, Tobias and Scott created their own platform: Shopify was born.

They were looking for a proven conversion copywriting partner who was capable of writing both net-new as well as overhaul existing sales pages to improve conversions.

The Solution

I took a look at Shopify’s landing pages and saw what their team saw: potential conversions being left on the table. With this knowledge, I optimized Shopify’s landing pages to convey the benefits that competitors didn’t provide. I focused on specific figures and results ― the type of concrete proof that can’t be downplayed.

The Results

With my help, Shopify was able to launch new offerings and generate more conversions using the assets and funnels that they already had in place. They’re now able to dramatically increase their on-page conversion rates, making my partnership with them a great success.

Could Shopify's success story become the driving force behind yours?

Get in touch and discover what higher-converting copy could do for your business.
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