Case Study

Industry: B2B Digital Agency

Services Delivered

  • Website Copywriting
  • Landing Page Optimization
  • Sales Page Copy
  • Facebook Ads Copy
  • Cold Outbound Copy
  • Lead Magnet Creation
  • E-Book Writing
  • Email Nurture Sequences

The Challenge

Rootstrap is an award-winning digital agency that has helped over 500 companies and public figures get ROI-driven results from app development and growth marketing. They specialize in creating world-class digital solutions for celebrities, creatives, and Fortune 500 companies. Clients include: Google, Salesforce, Spotify, Tony Robbins, Ogilvy-Mather and more.

They were having an issue with consistent lead generation, because their content and copy needed fine tuning. The audience wasn’t connecting with what was being put out. A lot of that stemmed from not having the right marketing automation systems in place. They also weren’t doing any email marketing, so they were missing out on nurturing leads and turning prospects into sales qualified leads.

The Results

They were very pleased with the results we’ve seen since the changes were implemented. There has been an increase in list size to over 12,000 subscribers, as well as increased engagement on email drips to 19% average open rate on the main perpetual drip. Onboarding drip sequence engagement hovers around 29% opens, with an average 2.5% CTR. Additionally, segmented lead magnet delivery open rates now average around 59%, with an average CTR of 16%.

There has also been a significant boost in lead generation landing page conversion rates, with opt-ins hovering between 25% to 50% depending on the campaign. We’re continuing the charge, producing top-quality targeted content and copy to keep Rootstrap’s marketing engine moving forward.

Daniel is an exceptional copywriter and digital marketer.

“I've worked with many marketers over the years and I can say with confidence that Daniel is top in his weight class when it comes to email marketing, funnel building, and growth hacking. I'm sure glad I found Daniel and continue to be impressed with his work.”

Ben Lee
Co-Founder at Rootstrap

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