Case Study

Industry: B2B Digital Agency

Services Delivered

  • Website Copywriting
  • Landing Page Optimization
  • Sales Page Copy
  • Facebook Ads Copy
  • Cold Outbound Copy
  • Lead Magnet Creation
  • E-Book Writing
  • Email Nurture Sequences

The Challenge

Rootstrap is an award-winning digital agency that has supported over 500 businesses and public figures in achieving ROI-driven app creation and growth marketing outcomes. They specialize in developing cutting-edge digital solutions for celebrities, creatives, and Fortune 500 firms, including Google, Salesforce, Spotify, Tony Robbins, Ogilvy-Mather, and more.

They were having trouble generating consistent leads because their content and copy wasn't captivating their audience. A large part of this was due to a lack of marketing automation systems. They also didn't properly use email marketing automation, which caused them to miss out on nurturing leads and turning prospects into sales-qualified leads.

The Solution

Since they were looking to drive more leads, I wrote and optimized key landing pages with CTAs that resonated with their target audience segments. I also created segmented drip emails to nurture leads, worked on improving website UX, and conducted list-building funnel auditing, all of which help with engagement and conversions.

The Results

Their mailing list size rose to over 12,000 subscribers, and engagement on email drips increased to a 19% average open rate on their main email nurture drip. One of their segmented onboarding drip sequences hovered around 29% opens, with a 2.5% CTR on average, and segmented lead magnet delivery open rates averaged about 59%, with a CTR of 16%.

Top-of-funnel landing page conversion rates shot up as well, with opt-ins ranging from 22% to 53%.

Daniel is an exceptional copywriter and digital marketer.

β€œI've worked with many marketers over the years and I can say with confidence that Daniel is top in his weight class when it comes to email marketing, funnel building, and growth hacking. I'm sure glad I found Daniel and continue to be impressed with his work.”

Ben Lee
Co-Founder at Rootstrap

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