Case Study

Industry: Enterprise B2B SaaS

Services Delivered:

  • Website Copywriting
  • Landing Page Optimization
  • Conversion Content

The Challenge

RingCentral is one of the world's largest UCaaS providers, leading the charge in video conferencing software. Unlike most of their competitors, the platform has become essential for today's modern enterprise companies looking for a feature-rich but simple-to-use video and audio collaboration tool.

When they approached me, they needed an experienced copywriting partner to handle all their SEO posts. Preferably someone who could leverage their extensive experience in content and conversion copywriting, as they wanted thought leadership pieces that would rank on Google while also encouraging new visitors to book a demo or start a free trial of RingCentral Office.

The Solution

I delivered a consistent monthly drip of on-brand conversion-optimized copy on their articles. I also helped optimize the copy on key landing pages and improved their messaging based on buyer persona research.

Despite being designed for SEO and keyword optimization (which can typically make an article quite clunky and dry), my articles were meticulously designed to heighten emotion and strengthen desire for prospects at specific stages of the buying journey.

The Results

With my help, RingCentral began consistently delivering high-engagement SEO content that finally matched the brand's stellar reputation. RingCentral saw a large spike in audience engagement and traffic.

Prospective customers (executive decision-makers) were able to get all the information they needed to make purchasing decisions on articles that ranked on the front page of Google for high-competition and high-traffic keywords.

Could RingCentral's success story become the driving force behind yours?

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