Case Study

Industry: Enterprise B2B SaaS

Services Delivered

  • Website Copywriting
  • Landing Page Optimization
  • Conversion Content

The Challenge

RingCentral is one of the biggest UCaaS providers in the world, leading the charge in video conferencing software. Crucial for modern businesses in today’s world, the platform offers some of the most advanced, yet easy-to-use video and audio collaboration options on the market — it’s currently the conferencing solution with the most subscribers nationwide. They needed an expert copywriting partner to handle their SEO articles, and wanted to leverage their status as an industry authority while also nudging new visitors to booking a demo or starting a free trial of RingCentral Office.

The Results

With me on their side, RingCentral was able to continually put out high-engagement SEO content that finally matched the brand’s outstanding reputation. Customers were able to get the information they needed, while the leadership team focused on growing the brand. This gave them back the valuable time they needed to improve operations for scale, while simultaneously enjoying more traffic and higher conversions.

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