Case Study

Industry: D2C E-Commerce

Services Delivered

  • Website Copywriting
  • Landing Page Optimization
  • Sales Page Copy
  • Facebook Ads Copy
  • Product Descriptions
  • Social Media Copywriting
  • Conversion Content
  • Email Nurture Sequences

The Challenge

Loved & Blessed is one of the fastest growing empowerment subscription boxes in the world, delivering a diverse assortment of hope and positivity into the lives of women worldwide. Members get access to a monthly care package of encouragement as well as digital courses with techniques, strategies, and tools to guide women through life’s toughest situations.

The brand was having issues growing their list and engaging their customers. They were using simple top of funnel Facebook Ads, but did not pursue retargeting, segmented email drips, nor dedicated landing pages. Their copy wasn’t conversion-optimized, either. As a result, their email list’s engagement and click-through rates had stagnated.

The Results

We ran and iterated on several hundred Facebook Ads variations, resulting in an average CAC of $36.24 with an average CLV of $106.54. We also optimized landing pages, increasing welcome mat conversion rate by 192% (from 9.49% to 14.69%) and exit-intent conversion rate by 284% (from 5.06% to 8.98%), resulting in 6,506 new email subscribers.

Loved+Blessed saw major improvements in both their list and engagement. We drafted over 50 emails, resulting in onboarding email open rates averaging at 37.6%, while their click-through rates jumped to 11.6%. Their copy is now optimized to carefully hone in on their target audience, increasing engagement, conversion rates, and sales. Moving forward, the brand should have no issues maintaining, and even improving on, their newfound growth.

"Daniel was able to write really beautiful copy that really not only expressed our brand image but also expressed my personal voice in all of our copy, advertising, and everything."

“When I was first referred to Daniel I was actually a little bit nervous because I wasn’t sure if he was going to be able to communicate our brand message to our customers. But, from the first conversation that I had with him, I realized exactly why he was the right guy for the job.

He was truly able to ask insightful questions that really helped him gain an understanding of our target demographic. I would absolutely recommend working with Daniel.”

Jamila Jackson
Founder at loved+blessed

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