Kilo Health is a renowned ecommerce brand in the health and wellness industry, offering a range of software, books, and supplements that help individuals live healthier lives. Their software has consistently ranked among the best in the United States and they have sold to over 3 million customers globally.
Despite having a moderately-sized in-house team, Kilo Health struggled to find a strong copywriter to create top-of-funnel ad copy for both existing and new products. This was a pressing issue for Kilo Health, as it was vital for them to work with a partner who understood their customer base and could deliver top-quality work. Without a reliable copywriter, Kilo Health was unable to effectively test and optimize their ad copy, which could have affected the performance of their marketing campaigns and, ultimately, their sales.
To overcome this challenge, Kilo Health partnered with me, who had a deep understanding of their target audience and a proven track record of delivering high-quality work. I assisted Kilo Health in launching several new products using direct-response marketing assets, including first-person narrative advertorials with powerful emotional appeal, compelling landing page storytelling, and top-of-funnel Facebook Ads that were compliant and consistent with the brand's messaging.
I worked closely with the Kilo Health team to ensure that the copy was aligned with their brand voice and messaging, and that it effectively communicated the unique benefits of their products to their target audience. I also focused on incorporating elements of storytelling and emotional appeal in order to create a deeper sense of desire for the products.
The results of this partnership were impressive. Kilo Health was able to launch more offers and test different angles without hiring a full-time copywriter, resulting in record-breaking conversion rates on cold traffic, low cost per conversion on top-of-funnel ads, and high take rates on landing pages and upsells. In one particularly successful campaign, Kilo Health saw a 2% conversion rate on cold traffic with an average cost per click of $50.
Going forward, Kilo Health plans to continue working with me to support new product launches and optimize the performance of existing funnels. This partnership has allowed Kilo Health to focus on other areas of their business, knowing that their marketing efforts are in the hands of a skilled and reliable copywriter.