Case Study

Industry: Health & Wellness

Services Delivered:

Website Copywriting
Landing Page Optimization
Facebook Ads Copy
Conversion Content
Email Nurture Sequences
Landing Page Copywriting
Advertorial Copy

The Challenge

Kilo Health is a health and wellness-related ecommerce brand. They develop software, books, and supplements to help people live healthy lifestyles. Their software has risen to the top of the health and wellness category in the United States. They've also sold to over 3 million customers around the world.

It was important for them to work with a partner who understood how to effectively speak to their customer-base and who could delivery high-quality work. Despite having a moderately-sized in-house team, they struggled to find a strong copywriter they could trust to test top-of-funnel ad copy for both existing products and new product launches.

The Solution

They had a solid foundation to work with and had already been writing ads, advertorials, and sales pages internally, but were looking for additional help. I assisted them in launching several goods by using direct-response marketing assets. For their portfolio companies, I concentrated on producing first-person narrative advertorials with powerful emotional pull, mastered landing page storytelling, and delivered compliant (and congruent) top-of-funnel Facebook Ads.

The Results

As Kilo Health grew, my partnership with them grew as well. They were able to launch more offers and test different angles without hiring a full-time copywriting specialist. With my help, they had advertorials with record-breaking conversion rates on cold traffic, top-of-funnel ads with low cost per conversion, and landing pages and upsells with high take rates (One of the best campaigns scaled gracefully on cold traffic, converting at 2% with an average $50 CPC). Going forward, they'll continue to work with me to support new product launches as well as improve the performance of existing funnels.