Case Study

Industry: Business Publication

Services Delivered:

  • Website Copywriting
  • Conversion Content

The Challenge

Inc. Magazine has been dedicated to owners and managers of growing private companies since 1979. It's the only major brand that caters exclusively to that market and offers actual solutions to innovative company builders. The brand’s current reach exceeds 25 million monthly. It’s also known for the Inc. 500 (and Inc. 5000), which showcases the fastest-growing private companies in the US.

It was important for them to partner with someone who understood how to speak to their customer base effectively and could deliver high-quality results. Despite having a moderately-sized in-house team, they struggled to find a strong copywriter they could trust to write sales copy for their landing pages.

The Solution

They had a solid foundation to work with and had already been writing ads, advertorials, and sales pages internally but were looking for additional help. So I assisted them in writing web copy for dozens of pages.

The Results

As Inc Magazine grew, my partnership with them grew as well. They were able to launch more sales pages and marketing assets without hiring a full-time copywriting specialist. Going forward, they'll continue to rope me into projects on an as-needed basis to support them with new web assets.

Could Inc Magazine's success story become the driving force behind yours?

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