Doan

Case Study

Industry: Business Publication

Services Delivered:

  • Website Copywriting
  • Conversion Content

The Challenge

As a leading resource for owners and managers of growing private companies, Inc. Magazine has been dedicated to serving this market since 1979. With a monthly reach of over 25 million, the brand is well-known for its Inc. 500 and Inc. 5000 lists, which showcase the fastest-growing private companies in the US. These lists are highly coveted and have become a prestigious accolade for businesses to strive for.

However, despite having a moderately-sized in-house team, Inc. Magazine found it challenging to find a skilled copywriter who could effectively speak to their customer base and deliver high-quality results.

The Solution

They needed a solution to this problem and turned to me for assistance. I worked closely with Inc. Magazine to write compelling web copy for dozens of pages, helping the brand to launch more sales pages and marketing assets. Our partnership proved to be a success, and Inc. Magazine was able to continue expanding and growing without having to hire a full-time copywriting specialist.

Going forward, Inc. Magazine plans to continue working with me on an as-needed basis to support the creation of new web assets. Our collaboration allows them to tap into the expertise and skills of a talented copywriter without having to commit to a full-time hire.

The Results

In addition to the tangible results of increased sales and marketing assets, our partnership has also allowed Inc. Magazine to strengthen their brand voice and messaging. I helped the brand to craft compelling and engaging content that resonates with their target audience, leading to increased customer loyalty and satisfaction.

Overall, Inc. Magazine has been able to overcome their challenge of finding a skilled copywriter and have been able to successfully launch more marketing campaigns as a result. Their partnership with me has proven to be an integral part of their growth and success, and they look forward to continuing to work together with me in the future.

Could Inc Magazine's success story become the driving force behind your company's growth?

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