HubSpot is a leading CRM platform that is known for its exceptional customer service and ability to support scalable growth. The company was founded in 2004 by Brian Halligan and Dharmesh Shah, two MIT graduate students who recognized a shift in consumer behavior towards ignoring traditional marketing methods.
In response to this change, they founded HubSpot on the principle of inbound marketing, a strategy that focuses on attracting and retaining customers through valuable, relevant, and helpful content rather than disruptive advertising.
Despite its success in the marketing and sales industry, HubSpot realized that it needed more content to further establish its authority in the field and meet the needs of its readers.
To address this challenge, I was tasked with writing a series of thoughtfully-researched articles that addressed specific search queries and demonstrated the company's expertise in the field of marketing.
The main approach was to identify specific search queries that were relevant to the company's target audience and the products and services that it offers. This involved conducting keyword research to understand the terms and phrases that potential customers were using when searching for information online related to marketing and sales.
Once these search queries were identified, the task was to create high-quality, SEO-optimized content that addressed these specific queries and demonstrated the company's expertise in the field of marketing. This content was thoroughly researched to ensure that it was accurate and provided valuable insights and information to readers.
The results of this effort were impressive. The high-quality, SEO-optimized content I produced helped to significantly increase audience engagement and drive traffic to the company's website. These articles, which often ranked on the first page of Google, provided valuable information to prospective customers and played a significant role in their decision to purchase from HubSpot.
The conversion-focused content I created also helped the company to outrank its competitors for competitive search terms and became an integral part of their inbound customer acquisition strategy.
Overall, my contributions to HubSpot's content strategy helped to enhance the company's reputation and resulted in a greater number of potential customers becoming actual customers, as they had more reason to trust the company.