Case Study

Industry: B2B / D2C Technology

Services Delivered:

  • Website Copywriting
  • Sales Page Copy
  • Landing Page Copywriting

The Challenge

Hewlett-Packard (HP) is a renowned multinational information technology company with a long history of innovation and success in the personal computer, printer, and 3D printing markets. Founded in 1939, the company has a strong track record of providing high-quality hardware components and software solutions for consumers, small and medium-sized businesses, and large enterprises.

To keep up with the high demand of multiple product launches across their various divisions, HP sought out a skilled partner to understand their brand, market, and audience and craft persuasive copy that would effectively convert visitors into customers. Despite already having an in-house team of writers, the company needed additional support to meet the workload. So I got to wrk on on a variety of marketing and sales assets, including initial landing pages, email campaigns, and social media advertisements.

The Solution

Thanks to our partnership, HP was able to successfully launch new products and services to market without overloading their internal team. My copy became the control, and I was able to help the company achieve record-high conversion rates for their new graphic design service. 

Going forward, HP plans to continue working with me to support their copywriting initiatives and help drive success in emerging markets.

The Results

Throughout the course of our partnership, I have consistently provided value to HP by crafting persuasive and compelling copy that connects with their target audience and drives conversions. I have been proud to support the company as they navigate the constantly evolving tech industry and are confident that our partnership will continue to drive positive results and make a lasting impact.

Looking ahead, I am excited to continue working with HP and helping them achieve their goals as they continue to grow and innovate in the tech industry. I believe that our combined expertise and dedication to excellence will enable us to achieve even greater success in the future.

Could Hewlett-Packard's success story become the driving force behind your company's growth?

Get in touch and discover what my Neuro-Response Copywriting can do for your organization.

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