Hewlett-Packard (HP) is a renowned multinational information technology company with a long history of innovation and success in the personal computer, printer, and 3D printing markets. Founded in 1939, the company has a strong track record of providing high-quality hardware components and software solutions for consumers, small and medium-sized businesses, and large enterprises.
To keep up with the high demand of multiple product launches across their various divisions, HP sought out a skilled partner to understand their brand, market, and audience and craft persuasive copy that would effectively convert visitors into customers. Despite already having an in-house team of writers, the company needed additional support to meet the workload. So I got to wrk on on a variety of marketing and sales assets, including initial landing pages, email campaigns, and social media advertisements.
