Case Study

Industry: B2B FinTech SaaS

Services Delivered:

  • Website Copywriting
  • Landing Page Optimization
  • Email Marketing Nurture Sequences
  • E-Book Writing

The Challenge

Everyware is a company that was founded with the goal of revolutionizing the way businesses handle billing. Founders Larry Talley and Scott Orlinsky saw an opportunity to streamline the payment process and make it easier for businesses to get paid quickly, regardless of their industry. 

From the beginning, the team at Everyware was focused on providing excellent customer service and sales support through innovative tools like two-way text messaging.

However, as the company grew and expanded, it faced some challenges. The in-house team's copy and landing pages were not effectively converting visitors into customers, and it became clear that a change was needed. In order to continue to thrive and grow, Everyware turned to my copywriting expertise to help elevate the company's messaging and increase conversions.

The Solution

I created new landing pages that were designed to clearly communicate the benefits and value of Everyware's services. These pages were crafted to effectively address common objections and incorporate emotional appeal in order to create a deeper sense of desire for the solutions offered by the company. The result was a significant increase in conversions and more satisfied customers.

To further improve the effectiveness of the landing pages, I also conducted A/B testing to identify the elements that had the greatest impact on conversion rates. This included testing different headlines, calls-to-action, and other elements of the page design. By analyzing the results of these tests, I was able to optimize the pages for maximum conversion and create a clear and compelling message that resonated with Everyware's target audience.

I also worked to optimize the existing pages on Everyware's website. This involved reviewing the copy and design of the pages to ensure that they effectively communicated the value of the company's services and effectively converted visitors into leads. By making these improvements, I was able to help Everyware improve their overall online presence and drive more qualified leads to their business.

The Results

Now, prospective customers can get a comprehensive overview of Everyware's offerings and understand the value the company brings compared to other options in the market. With the help of these landing pages and the streamlined payment processes offered by Everyware, businesses can focus on what they do best and get paid faster than ever before.

Overall, Everyware is a company that is dedicated to revolutionizing the way businesses handle billing. From its founders' focus on customer service and sales support to its efforts to improve its messaging and landing pages, Everyware is constantly working to provide value and convenience to its clients. 

No matter what industry a business is in, Everyware is ready to help streamline the billing process and make it easier to get paid quickly.

Could Everyware's success story become the driving force behind your company's growth?

Get in touch and discover what my Neuro-Response Copywriting can do for your organization.

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