Case Study

Industry: D2C E-Commerce

Services Delivered

  • Website Copywriting
  • Landing Page Optimization
  • Sales Page Copy
  • Email Nurture Sequences

The Challenge

Daily High Club is the #1 smoking subscription box in the world, delivering handcrafted glass and premium smoking essentials to thousands of customers worldwide. Known for their partnerships with the biggest celebrities in the game — including Tommy Chong, Waka Flocka, and B-Real — they’ve become a beloved staple among both recreational and medicinal marijuana users.

But despite their appeal, they still struggled with three of the most challenging aspects of business: customer acquisition, engagement, and revenue scaling. In an attempt to solve their problems, they developed a rudimentary newsletter as a solution, but it wasn’t enough. In order to grow, they needed to dig deeper and build better marketing processes. They needed to outfit their sales funnel with stronger copy, better onboarding, and more effective churn reduction strategies.

The Results

I successfully optimized key landing pages with over 260 A/B tests, increased welcome mat conversion rates by 138% (from 10.32% to 23.83%), and boosted exit-intent conversion rates by 292% (from 4.05% to 15.05%) over a nine-month period. This resulted in over 89,000 new email list subscribers. I also scheduled targeted email marketing programs using segmented drips, resulting in a 119% increase in average open rates and a 126% increase in average click-through rate.

On the organic front, I guided internal marketing staff on an organic social media content strategy and sharing schedule. This resulted in a 14% increase in monthly follower count growth of over 84,000 followers. I also applied SEO tactics including meta tag optimization, link-building, and blog optimization, lifting websites in SERP for several high-traffic key search terms. This increased organic traffic by 39% over 9 months (from 1.5M to 2.1M).

"It was awesome to see our sales go up!"

“Daniel takes copywriting and conversion optimization to the next level... taking into account every single element of each landing page. He updated us along the way with easy-to-follow spreadsheets even non-marketing pros can understand.”

Harrison Baum
CEO at Daily High Club

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