Doan

Case Study

Industry: D2C E-Commerce

Services Delivered:

  • Website Copywriting
  • Landing Page Optimization
  • Sales Page Copy
  • Email Nurture Sequences

The Challenge

Daily High Club is a well-known and highly respected smoking delivery box that offers a wide range of handcrafted glass and premium smoking essentials to customers all around the world. They have become a favorite choice for recreational and medicinal marijuana users due to their collaborations with some of the biggest names in the industry, including Tommy Chong, Waka Flocka, and B-Real. 

Despite their popularity, Daily High Club faced significant challenges in terms of customer acquisition, retention, and scaling their revenue. Their attempts to address these issues with a simple newsletter had not been successful, and they realized that they needed to take a more comprehensive approach to their marketing efforts in order to achieve their growth goals.

The Solution

To address these challenges, I conducted a thorough audit of Daily High Club's entire sales funnel, including every step of the customer journey from initial acquisition to backend retention. Through this process, I was able to identify areas of weakness in both the customer acquisition and retention funnels and work to improve them. 

This included updating the copy on the landing page and funnel, as well as creating segmented email nurture sequences to support new product launches, reduce churn, and recover abandoned carts.

The Results

I was able to significantly improve Daily High Club's marketing performance. After conducting over 260 A/B tests on the funnel copy, I increased the conversion rate on the landing page by 138% (from 10.32% to 23.83%). I also increased exit-intent conversion rates by 292% (from 4.05% to 15.05%). The email marketing campaigns saw impressive results as well, with an average open rate increase of 119% and an average click-through rate increase of 126%. As a result, Daily High Club gained over 89,000 new email list subscribers.

Overall, my efforts helped Daily High Club overcome their challenges with customer acquisition, retention, and revenue scaling. Through improved copy and more effective marketing techniques, they significantly increased their conversion rates and email list subscribers, laying the foundation for future growth.

"It was awesome to see our sales go up!"

“Daniel takes copywriting and conversion optimization to the next level... taking into account every single element of each landing page. He updated us along the way with easy-to-follow spreadsheets even non-marketing pros can understand.”

Harrison Baum
CEO at Daily High Club

Could Daily High Club's success story become the driving force behind your company's growth?

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