Case Study

Industry: D2C E-Commerce

Services Delivered:

  • Website Copywriting
  • Landing Page Optimization
  • Sales Page Copy
  • Email Nurture Sequences

The Challenge

Daily High Club is the world's leading smoking delivery box, offering handcrafted glass and premium smoking essentials to thousands of customers worldwide. They've become a favorite among recreational and medicinal marijuana users, thanks to their collaborations with the industry’s biggest celebrities, including Tommy Chong, Waka Flocka, and B-Real.

Despite their appeal, they struggled with customer acquisition, retention, and scaling their revenue. Their attempt to address these problems with a modest newsletter hadn’t helped them meet their goals. They needed to dig deeper and create better marketing processes to grow. This required stronger copy, improved onboarding, and more powerful churn reduction techniques for their sales funnel across the entire customer lifecycle.

The Solution

I audited all parts of their sales funnels and addressed weak spots in their customer acquisition and backend retention funnels. I also improved landing page and funnel copy, creating dozens of segmented email nurture sequences to support new product launches, reduce churn, and recover abandoned carts.

The Results

After over 260 A/B tests with their funnel copy, landing page conversion rates improved by 138% (from 10.32% to 23.83% ) and increased exit-intent conversion rates by 292% (from 4.05% to 15.05%).

Email marketing campaign improvements resulted in a 119% increase in average open rates and a 126% increase in average click-through rate. By the end, they had over 89,000 new email list subscribers.

"It was awesome to see our sales go up!"

“Daniel takes copywriting and conversion optimization to the next level... taking into account every single element of each landing page. He updated us along the way with easy-to-follow spreadsheets even non-marketing pros can understand.”

Harrison Baum
CEO at Daily High Club

Could Daily High Club's success story become the driving force behind yours?

Get in touch and discover what higher-converting copy could do for your business.
START THE CONVERSATION

Copyright © 2010 - 2022 Doan Consulting LLC | Privacy Policy | Terms and Conditions

lockcross