To address these challenges, I conducted a thorough audit of Daily High Club's entire sales funnel, including every step of the customer journey from initial acquisition to backend retention. Through this process, I was able to identify areas of weakness in both the customer acquisition and retention funnels and work to improve them. 

This included updating the copy on the landing page and funnel, as well as creating segmented email nurture sequences to support new product launches, reduce churn, and recover abandoned carts.

I was able to significantly improve Daily High Club's marketing performance. After conducting over 260 A/B tests on the funnel copy, I increased the conversion rate on the landing page by 138% (from 10.32% to 23.83%). I also increased exit-intent conversion rates by 292% (from 4.05% to 15.05%). The email marketing campaigns saw impressive results as well, with an average open rate increase of 119% and an average click-through rate increase of 126%. As a result, Daily High Club gained over 89,000 new email list subscribers.

Overall, my efforts helped Daily High Club overcome their challenges with customer acquisition, retention, and revenue scaling. Through improved copy and more effective marketing techniques, they significantly increased their conversion rates and email list subscribers, laying the foundation for future growth.