Case Study

Industry: B2B MarTech SaaS

Services Delivered:

Sales Page Copy
Facebook Ads Copy
LinkedIn Ads Copy

The Challenge

ClickFunnels is a company that provides a comprehensive solution for businesses looking to grow their sales through the use of effective sales funnels. Since its founding in 2014, the company has helped non-technical entrepreneurs build web pages that increase traffic, impressions, leads, and sales, all without the need for programming experience.

However, despite the company's success, they struggled to reach their target audience on LinkedIn and needed to create more effective top-of-funnel ads to drive growth. This required stronger and more effective copy that would grab the attention of their target audience and encourage them to take action.

The Solution

To address this challenge, I was brought onboard to write a series of top-of-funnel LinkedIn and Facebook ads for a variety of products and offers, as well as high-converting ad copy for new product launches and existing front-end offers. This helped ClickFunnels drive highly qualified leads through paid acquisition on LinkedIn, a platform known for its effectiveness in generating B2B leads.

In addition to writing ad copy, I also worked closely with the ClickFunnels team to develop a comprehensive content strategy that would help the company attract and engage their target audience. This included the creation of blog posts, ebooks, and other types of content that provided value to the audience and helped position ClickFunnels as a thought leader in their industry.

The results of these efforts were significant and exceeded the company's expectations. The ad copy that was written became the control for many of ClickFunnels' ads, and the company saw a significant increase in website traffic and engagement as a result of the comprehensive content strategy.

The Results

My work proved to be highly successful, with their copy becoming the control for many of ClickFunnels' ads. As a result, the copywriter has become one of the company's most trusted partners, helping them achieve new heights with their digital properties through the creation of high-converting copy that delivers strong results.

In addition to writing copy for ads, I also worked closely with the ClickFunnels team to develop a comprehensive content strategy that would help the company attract and engage their target audience. This included the creation of blog posts, ebooks, and other types of content that provided value to the audience and helped position ClickFunnels as a thought leader in their industry.

The results of this strategy were impressive, with the company seeing a significant increase in website traffic and engagement.

My work has played a crucial role in the company's success, and they have become an integral part of the ClickFunnels team, helping the company continue to grow and reach new heights.