Case Study

Industry: eCommerce Platform

Services Delivered:

Conversion Content

The Challenge

BigCommerce is one of the world's leading eCommerce platforms, helping their customers build scalable eCommerce stores. A truly all-in-one eCommerce solution that allows business owners to set up an online store and sell their physical or digital products on the web.

They were looking for a proven copywriter to help them write a steady stream of conversion copy that would help them rank on the front page of Google. It was important for them to work with a partner who understood the ins-and-outs of writing technical articles that would attract and convert cold traffic.

The Solution

They had a solid foundation to work with and had already been writing landing pages in-house, but were looking for additional help. I delivered a cadence of strong copywriting for landing pages that helped them get ranked for highly competitive search terms. These pieces were carefully researched and crafted to align with their brand voice as well as nudge readers towards conversion goals.

The Results

As BigCommerce grew, my partnership with them grew as well. With me by their side, they were able to get masterfully written conversion content, allowing them to grow faster and outrank their competitors for competitive key search terms. They received strong conversion content and copy for a variety of sales and marketing assets, which will be an evergreen part of their inbound customer acquisition funnel. Going forward, they'll continue to work with me to support new copywriting initiatives.