Impeccably written done-for-you strategy, content, and copy to grow your business, get more traffic, and win more customers.
Together, we’ll create a stream of expertly-written content your tribe will love.
Hi, I’m Daniel. And if you’re anything like me, you know that branding is what separates you from your competition.
However, a brand is more than just a name—it’s a collection of stories associated with that name.
Your brand is what defines your business.
My team and I know how to tell those stories, for businesses both large and small. Let’s tap into your market and sell effectively using the power of the written word.
Together, we can help uncover what it is that makes your company different and craft compelling copy that converts.
From venture-backed startups to household brands,
I’ve helped over 200 companies grow faster.
Think we might be a good fit to take your copywriting to the next level?
Click the button below and let’s chat.
Ideas are some of the most powerful things on earth.
Not only do they allow people to discover themselves and others, they also convince people to do things, to change their minds, and to make smart decisions. Thanks to ideas, we have inventions that have made daily lives as easy as telling an AI a command.
But before you can have a good idea, you need a good story. Something compelling that makes people want to hear that idea in the first place. That’s where good writing comes in. Every business should have a valuable, relatable, yet inspirational story to tell their customers.
Only then will they feel the need to share it through email, or post about it on Facebook. Only then will word of mouth and brand presence become a reality.
Just imagine for a second that you decided to purchase a $9,000 watch. You feel good, knowing your wrist is eye-catching―a symbol of all your hard work and effort paying off. That is, until you show it off to your friend who asks…
“Why would you spend that much money on a watch?!”
At first, you may stumble, now quite knowing how to respond. Here you were thinking everyone would be amazed at your purchase, jealous even. It’s supposed to be a symbol of all your accomplishments.
You tell him.
“So, you need a material good to validate that you’re doing a good job?” your friend quips.
The sting of the question has you reeling a little, stammering out, “Well, no, not at all. It’s not like that, exactly.” But try as you might, nothing better comes to mind. What could it be? What’s your real story?
To know, to convince your friend that your purchase wasn’t an act of poor money management and low self-esteem, you need a story that is not only true, but relatable. Something that will change his mind…
But what? It’s only then that you think about something you were told many years ago. It was a life lesson that seemed mundane at the time, even silly, but has somehow paid off massively ever since.
And so with a small smile you look at your friend in the eye and say…
“This isn’t just a watch, it’s a lifestyle. It’s a symbol of what the brand stands for, and what it means to be a person wearing a watch of this caliber.”
All your friend can do is sit there in stunned silence. You did it, you convinced him.
The wheels in his head are turning with your justification…
Your excellent point that your watch isn’t just a hunk of complicated metal.
It’s not just a watch, It’s a story.
And it’s stories like these that spread like wildfire.
From word of mouth to sharing on Facebook, your customers can be your best advertisers. That’s where we come in.
We write your stories, describe your products, explain your services, and in simplest terms, educate your customers. When your customers are educated about your brand, it churns in their minds until eventually, they talk about it to their friends and spread the word.
By offering product descriptions, eBooks, blog posts, and informative social media posts, you are giving your customers all the resources they need to defend your brand. Information about your brand gives your customers confidence in your brand.
That’s what builds loyalty. That’s what brings in new customers.
Just imagine if only five people read your stories and loved your product, and then they each talk about the product to five more people, and so on, then your own network could grow. Get them excited about your brand, give them something good to talk about.
There are a lot of businesses out there just like yours, but yours has a unique story. Share it and be heard.
Together, we can write that story.
Balancing business communications with concise, consumer-friendly language.
Facilitating commercial transactions by providing an accessible brand voice.
Conveying emotion to strengthen the personal relationships between brands and people.
Listening carefully to target consumers in order to understand how to speak to them.
Closing the deal with goal-driven, actionable writing that inspires and convinces.
Making your brand story sing with long-form strategically targeted content.
Producing meaty articles that build clout over time, rather than immediately.
Managing content calendars to ensure writing is strategically timed to be most effective.
Answering audiences' questions to create information-rich content with high SEO value.
Considering every piece of the puzzle, from social distribution to buyer personas.
What We Offer
Blogging & SEO-Focused Content
Putting out high-value content is crucial for gaining organic traction in the digital age while becoming a trusted resource for your potential customers. Depending on the length and complexity, we can typically create an expertly-drafted, SEO-optimized blog post for you in about a week’s time.
E-Books & White Papers
For busy executives who want to become respected as thought leaders in their field. We’ll handle all of the legwork for you while you sit back and watch the book you’ve always wanted to write come to life. Well-researched white papers can also be added in the mix as well.
Segmented Email Marketing Drips
If you’re looking to build your brand, sending valuable content to your list is paramount for customer engagement. We’ll handle promotional emails, buyer journey flows, and segmented emails to get your tribe engaged. This way, you’ll be in continual contact with your prospects and continually nurture them down your sales funnel.
If you already have an established brand and tone, but need to adjust your messaging to improve your conversions, we’ll write new copy for your most important pages to bring your brand to life. We can also audit any landing pages as well, and run our modifications against the control.
Full Website Overhaul
Much more in-depth than the quick refresh, we’ll study your business as well as the competition, and draft new messaging to make your offer compelling, exciting, conversion-optimized and most of all, relatable to your target audience to drive maximum engagement.
Educational Lead Magnets
The more educated your prospects are about who you are and your industry, the more confident they’ll be when it’s decision time. This is true whether you’re trying to get press attention, build partnerships, or explain a complex offer. For these projects, we can typically create a 5-10 page guide for you that will educate and convert.
What We Offer
✔ Identity & Branding
Have you ever tried to tell someone what your company does, but you just couldn’t quite get the point across to them?
You know how your business works. You know that they could use your offer. But for some reason, the words just seem to pass right through them.
Situations like that are frustrating, and they make it that much harder to make a sale or gain prestige, especially when you’re just starting out.
But that's where we come in.
We will explore your business and learn just what it is that makes it tick. We’ll look at your industry, your competition, and your products. And then we’ll help you identify your business goals and motivations.
You’ll be equipped with the tools you need to create more effective marketing collateral.
After working with us on identity and branding, you’ll be able to answer that pesky question — “So, what do you do?” You’ll have your answers ready to go, and you can be confident your customers will know exactly what it is you are offering them.
✔ Hyper-Targeted Content
If you have your identity and branding all set, we can take that knowledge and start applying it to your website so that it will be right there for your customers to see.
Your website should be able to serve as a full-time salesperson. It should have the right content on it, which will help in converting prospects into paying customers. This will be the face of your company.
But since your company is unique, only you can know what it takes for a great sales representative to help your business thrive.
As such, this step is highly collaborative, and we’ll need to work closely with you in order to ensure that we deliver a memorable customer experience that converts.
✔ Sales & Marketing Assets
After your content strategy is in place, you’ll be ready to grow.
Growth will require additional materials and resources that will need to align with the vision of your brand’s future.
Based on what you already have, such additional materials may include the following:
Sales Funnel Optimization
Marketing Collateral Audits
SEO Blog Posts
Thought Leadership Posts
Editorials & Guest Posts
Who We Serve
Business Owners Feeling Stagnant
Want to spice up the content and copy on your website because it’s a little bland?
CEOs Transforming into Thought Leaders
Trying to find a partner for ghostwritten content that helps you become more notable in your industry?
Executives Building a Personal Brand
Need a partner to write in your tone of voice on LinkedIn or Quora to build organic traffic?
First-Time Business Owners
Trying to effectively communicate your brand positioning but aren’t experienced at writing copy that converts?
Brands Looking to Boost Market Share
Need a partner to help you create more content such blog posts and E-Books in order to be discovered?
Want content created in order to present your idea and vision in the best light to secure funding?
Solo Freelancers Looking for Clients
Trying to acquire more clients but having trouble because you’re not the best at copywriting?
Companies Launching New Products
Need a partner to handle content creation for product pages, email drip sequences, and more?
Each month of our partnership includes strategy sessions, idea collaboration, and the creation of blog content, email campaigns, and marketing collateral.
Phase 1: Research, Insights, & Data
This phase is all about collecting and analyzing the voice of your customer. This could look like a thorough review of existing research and data, reviewing a survey for existing customers, or competitor "raw voice" message mining via product reviews, and forums.
Phase 2: Writing and Editing
This is the creation phase, where all of that juicy data is put to work. Writing and editing can include landing page optimization, onboarding emails, segmented email sequences, pre- and post-event emails, retention drip sequences, or emails to churned customers.
Phase 3: Implementation, Optimization, & Validation
The most exciting phase, this is when the data, writing, and analysis are put to the test. Through proper implementation in your analytics suite and email service provider, landing page conversion rates and emails are tested against previous performance.
Phase 4: Upkeep & Content Development
Conversion optimization is a a constant moving target, as your audience evolves over time. Continual upkeep helps ensure that your content is relevant while supporting copy and content gets a once-over to ensure that our efforts are continually moving the needle.
Ready to take the next step on your business journey?
Get in touch now to schedule a free 20-minute discovery call.