No matter how well-crafted your product happens to be, if you can’t properly reach your audience, it won’t sell well. One of the more important elements is tailoring your marketing to the appropriate audience. There are a few ways you can effectively manage this, no matter the scale of your marketing. One of the core principles of marketing is to have your advertising always focus on “you.” This message will show your care for your audience, whereas a self-centric message will turn people away and burn bridges faster than they can be repaired. A “you” message shows your audience that you actually know what their problem is, and you’ve come up with a solution for it. Put yourself into their shoes and try to craft your messages in a way that they cater to their self-interests rather than just your own.
Share a story of some kind if possible. The same way people enjoy colloquial language that they can naturally grasp, they also love stories that they can relate themselves to. It’s very easy to read fakes from a mile a way, but if you share a piece of yourself with your audience it will resonate with them. If you personally experienced something that inspired your product, communicate it. If your advertisements start with an idea that genuinely shows your desire to help solve a problem, you will be ten times more memorable and therefore many more people will be open to your message.
Make sure you’re effectively researching your market. Are you actually listening to them? Is there even a need or desire for what you are selling? Always research more than you think you should, lest you come out short when it will hurt you most. What is your competition doing differently from you? Are there holes in their advertising or the product or service itself that you can capitalize on for your own benefit? Finding holes in the market is just as important as finding a problem to solve. Both need to be done to stay successful. Adding to above, make sure you can find a headline that will hook your readers or viewers as well. A lot of this comes from effective titling that draws people in. People want entertainment before information, so if you can do both while satisfying that order, your product has a much better chance of being considered.
Important Takeaways: Successfully reaching your audience is one of the most important steps of marketing; if you can’t hook them to begin with, they definitely won’t make it to the end so that they can buy it. Don’t be self-centric in your message; cater to your audience’s interests. Share a story that allows your readers or viewers to relate themselves to you.
Conduct extensive market research in order to find out what your audience wants. If your audience doesn’t care about your product to begin with, marketing won’t solve anything. See what your competitors are doing and try to take the good ideas for yourself whilst capitalizing on their bad ones. Make sure to have a headline that immediately hooks your audience; there’s a reason tabloids still exist, and that’s because people enjoy the immediate entertainment that is given alongside interesting information.