Who is Daniel Doan?
I'm a growth marketer and inbound marketing expert with over half a decade of experience building brands and growing communities for hundreds of independent game developers and companies worldwide.
I'm also a game designer specializing in maximizing engagement and retention and UX design across both desktop and mobile games.
As Co-Founder & CGO of Black Shell Media, I've handled marketing, growth, and publishing operations alongside my business partner Raghav and our amazing team.
Over the last few years, I've grown my combined social media network to over 725,000 followers. As of Q4 2017, we've shipped more than 2.1 million copies of games on Steam, and have given talks at Google, SXSW, TwitchCon, and numerous industry events on growth marketing and game design.
I've made several award-winning video games for the PC platform including the world's first fully ASCII RPG on Steam, SanctuaryRPG and a dungeon-crawling roguelike adventure game called Overture. Games that I've worked on have been played by hundreds of thousands of players, and many have received worldwide critical acclaim.
I've also been blessed with the opportunity to work with fantastic companies in the games industry including Microsoft, Alienware, Discord, Playcrafting and many more.
I try to read a book a week on growth marketing, game design, software development, or behavioral psychology. In addition to my voracious consumption of books, I've also authored a handful of popular game development books on Amazon which have been read by thousands of people including Indie Game Marketing Secrets, The Game Development Mindset, and The Making of SanctuaryRPG.
When it comes to writing, I don't really like to give out "advice" too often. But, I'll tell you what worked for me, and hope it helps you on your personal journey towards greater success.
I’ve written 550+ articles which have been featured on LinkedIn Pulse and Gamasutra. The topics range from marketing and productivity, to game design and behavioral psychology.
Here are a few of my most popular posts from the past few years:
How to figure out if paid ads are worth it for your indie game
Want to work with me?
If you're a game developer, entrepreneur, freelancer, or even just someone who wants to learn more about digital marketing, I can help.
I'm always seeking new areas to put my growth marketing skills to use. Helping others achieve greater success is my life's mission, and I'm always looking for a marketing challenge to tackle.